Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels.
SkillScore96Maintained
Automatic
◆Marketing & Content pack
Last verified 8/28/2026
What it changes
Passed 22 of 23 test cases with the skill, and 11 of 23 without it.
Without skill48%
With skill96%
Checks it passed that the model alone missed
The PR team digest is scheduled on a daily cadence.
The keyword configuration includes key executive names.
The influencer alert threshold is set at 10,000 followers.
and 10 more in the full report
11 fixed11 passed either way1 still failing0 broke
Pass-rate lift
+48 pp
Tokens
+13%
Agent turns
0%
Response time
-14%
Model gemini-3.6-flashMeasured 8/28/2026v122 of 23 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 11 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 11
Prompt
Our PR team is expanding coverage in East Asia for BioHealth Inc and needs localized documentation on Taiwan's news and digital landscape. Where is Taiwan-specific media landscape reference documentation located?
What was checked, without and with the skill
Checked
Without skill
With skill
The response references references/taiwan-media.md for Taiwan media landscape details.
Missed
Passed
case-22 · gemini-3.6-flash · 8/28/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md96 lines2 files
Media Monitoring
Framework
IRON LAW: Monitor for Action, Not Just Awareness
Media monitoring that produces weekly reports nobody reads is waste.
Every monitoring setup must have TRIGGER ACTIONS defined: if sentiment
drops below X, alert the PR team. If a competitor launches a campaign,
notify marketing within 24 hours. No triggers = no value.
Monitoring Dimensions
Dimension
What to Track
Tools
Volume
Number of mentions over time
Google Alerts, Mention, Meltwater
Sentiment
Positive / Neutral / Negative ratio
Brandwatch, Talkwalker, manual coding
Share of Voice
Your mentions vs competitors' mentions
Industry reports, custom dashboards
Source
Where mentions appear (news, social, forums, blogs)
Platform analytics, social listening tools
Influencer
Who is talking (reach, authority)
BuzzSumo, social platform analytics
Topics
What themes/keywords are associated with your brand
Keyword clustering, topic modeling
Setup Steps
Phase 1: Define Keywords
Brand name + common misspellings
Product names, CEO name, key executives
Competitor brand names
Industry keywords (for context)
Negative keywords to exclude irrelevant results
Phase 2: Select Channels
News (traditional media, online news)
Social media (Facebook, IG, X/Twitter, PTT, Dcard for Taiwan)