When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.
SkillScore95Maintained
Automatic
◆Marketing & Content pack
Last verified 8/14/2026
What it changes
Passed 21 of 22 test cases with the skill, and 16 of 22 without it.
Without skill73%
With skill95%
Checks it passed that the model alone missed
Specifies a minimum budget-to-bid ratio of 10x for CPI bidding
Specifies a minimum budget-to-bid ratio of 15x for CPA bidding
Recommends a bid-to-budget ratio of at least 15x for CPA campaigns
and 5 more in the full report
5 fixed16 passed either way1 still failing0 broke
Pass-rate lift
+23 pp
Tokens
+9%
Agent turns
0%
Response time
-30%
Model gemini-3.6-flashMeasured 8/14/2026v121 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 5
Prompt
We are filling out our pre-launch paid ads checklist for a mobile fitness app. What minimum bid-to-budget ratios must be verified before going live?
What was checked, without and with the skill
Checked
Without skill
With skill
Requires verifying a budget ratio of at least 10x for CPI campaigns
Passed
Passed
Requires verifying a budget ratio of at least 15x for CPA campaigns
Missed
Passed
case-14 · gemini-3.6-flash · 8/14/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md60 linessingle file
Paid Ads: App Ads
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Key Platforms
Platform
Best for
Conversion
Google App Campaigns
Android + iOS; automated across Search, YouTube, Display, Play, Discover
Install, in-app event
Apple Search Ads (ASA)
iOS only; high-intent App Store search
Install
Meta App Install
Facebook/Instagram; demand gen for apps
Install, in-app event
TikTok App Install
Younger users; viral creative
Install
Google App Campaigns
Reach: Search, YouTube, Display, Google Play, Discover
Bidding: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
Creative: Provide diverse assets (videos, images, text); algorithm tests combinations
iOS: SKAdNetwork; conversion value mapping; Firebase for in-app events