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When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens,
Passed 16 of 22 test cases with the skill, and 9 of 22 without it.
and 12 more in the full report
8 fixed8 passed either way5 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
This benchmark measured an earlier version of the skill.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
Before drafting brand strategy for AI writing tool QuillCraft, what existing local project context files should be checked, and which specific section numbers contain relevant positioning and voice details?
| Checked | Without skill | With skill |
|---|---|---|
| The response identifies checking `.claude/project-context.md` or `.cursor/project-context.md`. | Missed | Passed |
| The response highlights checking Sections 2, 3, 8, and 12. | Missed | Passed |
The instructions your model reads when the skill loads.
Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.
Keywords: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
| Pillar | Purpose |
|---|---|
| Brand purpose | Why the brand exists beyond profit; one sentence |
| Brand values | 4–5 core values; what you stand for; differentiators |
| Target audience | Who you serve; ICP; jobs to be done |
| Positioning | For [customer] who [need], our [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator] because [reasons] |
| Differentiation | Why you, not alternatives; concrete, not vague |
test cases passed, vs 9 / 22 without
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