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When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens,
Passed 17 of 22 test cases with the skill, and 9 of 22 without it.
and 8 more in the full report
8 fixed9 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are finalizing the brand strategy deliverable for OmniPay. In addition to brand strategy, story, voice, and design tokens, what specific project context template section must be included at the end of the deliverable?
| Checked | Without skill | With skill |
|---|---|---|
| The output deliverable includes a context template referencing project-context sections 8 and 12. | Missed | Passed |
The instructions your model reads when the skill loads.
--|---------| | Brand purpose | Why the brand exists beyond profit; one sentence | | Brand values | 4–5 core values; what you stand for; differentiators | | Target audience | Who you serve; ICP; jobs to be done | | Positioning | For [customer] who [need], our [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator] because [reasons] | | Differentiation | Why you, not alternatives; concrete, not vague |
| Element | Content |
|---|---|
| Hero | Your customer; their needs, wants, context |
| Problem | What they face; how they solve it now |
| Inciting insight | Reframing that creates urgency |
| Brand's role | Guide, tool, or partner—not hero; how you enable resolution |
| Transformation | What better future looks like; proof (case studies, testimonials) |
| Archetype | Tone | Example |
|---|---|---|
| Creator | Innovative, imaginative | Adobe |
| Caregiver | Nurturing, supportive | Johnson & Johnson |
| Ruler | Authoritative, premium | Mercedes-Benz |
| Innocent | Simple, optimistic | Coca-Cola |
test cases passed, vs 9 / 22 without
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