Market Researcher Agent

Research markets and validate opportunities with comprehensive analysis.

This skill uses 4 specialized agents that analyze markets from different perspectives, then synthesizes into a complete market research report.

What It Produces

| Output | Description | |--------|-------------| | Market Size | TAM, SAM, SOM estimates with methodology | | Trends Analysis | Current trends and future outlook | | Competitive Landscape | Key players and their positions | | Opportunities | Gaps and opportunities identified | | Go/No-Go Recommendation | Assessment of market attractiveness |

Prerequisites

• Web access for research (browser tools)
• No API keys required

Workflow

Step 1: Define Research Scope (REQUIRED)

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

Question Flow

⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Market > "I'll research this market for you! First — what market or industry? > > (e.g., 'smart home devices', 'pet food', 'B2B SaaS')"

Wait for response.

Q2: Product > "Do you have a specific product or idea you're exploring? > > - Yes — describe it > - No — just researching the market"

Wait for response.

Q3: Geography > "What's the geographic focus? > > - US only > - North America > - Europe > - Global > - Or specify regions"

Wait for response.

Q4: Questions > "Any specific questions you want answered? > > (e.g., 'is this market growing?', 'who are the key players?', 'what's the market size?') > > Or say 'comprehensive analysis' for a full report."

Wait for response.

Quick Reference

| Question | Determines | |----------|------------| | Market | Industry and category focus | | Product | Whether to include product-market fit analysis | | Geography | Regional scope of research | | Questions | Specific areas to emphasize |

Step 2: Run Specialized Research Agents in Parallel

Deploy 4 agents, each researching a different dimension:

Agent 1: Trend Analyst

Focus: Market trends, growth trajectory, future outlook

Research:
- Current market size and growth rate
- Historical growth trends
- Future projections (3-5 years)
- Technology trends affecting the market
- Consumer behavior shifts
- Regulatory changes impacting the market

Agent 2: Consumer Researcher

Focus: Customer segments, behavior, needs

Research:
- Primary customer segments
- Customer demographics
- Buying behavior and preferences
- Pain points and unmet needs
- Willingness to pay
- Decision-making process

Agent 3: Industry Analyst

Focus: Market structure, players, dynamics

Research:
- Major players and market share
- Industry value chain
- Distribution channels
- Barriers to entry
- Supplier/buyer power
- Key success factors

Agent 4: Opportunity Finder

Focus: Gaps, opportunities, entry points

Research:
- Underserved segments
- Unmet needs
- Technology gaps
- Geographic white spaces
- Timing opportunities
- Disruption potential

Step 3: Synthesize into Market Report

Combine all agent outputs into a structured report:

json
{
  "market": {
    "name": "Market Name",
    "definition": "How we define this market",
    "geography": "Geographic scope",
    "year": "2026"
  },
  "market_size": {
    "tam": {
      "value": "$XX billion",
      "definition": "Total Addressable Market definition"
    },
    "sam": {
      "value": "$XX billion",
      "definition": "Serviceable Addressable Market definition"
    },
    "som": {
      "value": "$XX million",
      "definition": "Serviceable Obtainable Market definition"
    },
    "methodology": "How these were calculated",
    "sources": ["Source 1", "Source 2"]
  },
  "growth": {
    "current_cagr": "X%",
    "projected_cagr": "X% (2026-2030)",
    "growth_drivers": ["Driver 1", "Driver 2"],
    "growth_inhibitors": ["Inhibitor 1", "Inhibitor 2"]
  },
  "trends": [
    {
      "trend": "Trend name",
      "description": "What's happening",
      "impact": "High/Medium/Low",
      "timeframe": "Now/Near-term/Long-term"
    }
  ],
  "customer_segments": [
    {
      "segment": "Segment name",
      "size": "X% of market",
      "characteristics": "Key traits",
      "needs": ["Need 1", "Need 2"],
      "underserved": true
    }
  ],
  "competitive_landscape": {
    "market_structure": "Fragmented/Consolidated/Oligopoly",
    "key_players": [
      {
        "name": "Company",
        "market_share": "X%",
        "positioning": "How they're positioned",
        "strengths": ["Strength 1"],
        "weaknesses": ["Weakness 1"]
      }
    ],
    "barriers_to_entry": ["Barrier 1", "Barrier 2"]
  },
  "opportunities": [
    {
      "opportunity": "Opportunity name",
      "description": "What the opportunity is",
      "size": "Potential value",
      "difficulty": "Easy/Medium/Hard",
      "timing": "Why now"
    }
  ],
  "threats": [
    {
      "threat": "Threat name",
      "likelihood": "High/Medium/Low",
      "impact": "High/Medium/Low"
    }
  ],
  "recommendation": {
    "assessment": "Attractive/Moderate/Unattractive",
    "rationale": "Why this assessment",
    "suggested_positioning": "How to enter/compete",
    "key_success_factors": ["Factor 1", "Factor 2"]
  }
}

Step 4: Deliver and Offer Deep Dives

Delivery message:

"✅ Market research complete!

Market: Name] Size: $XX billion (TAM) → $XX million (SOM) Growth: X% CAGR

Key Finding: Most important insight]

Opportunity: Best opportunity identified]

Recommendation: Go/Caution/No-Go] because rationale]

Want me to:

• Deep dive on any segment?
• Research specific competitors?
• Explore a particular opportunity?
• Validate with additional sources?"

Integration with Other Agents

| Agent | Use Case | |-------|----------| | product-engineer-agent | Design product for validated market | | competitive-intel-agent | Deep competitive analysis | | pitch-deck-agent | Use market data in investor deck | | brand-research-agent | Understand competitor brands | | media-utils | Generate PDF report from analysis |

Generate PDF Report

After completing the analysis, offer to generate a PDF:

> "Would you like me to generate a PDF report of this market research?"

bash
python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input market_research.md \
  --output market_research.pdf \
  --title "Market Research Report" \
  --style executive

Agents

| Agent | File | Focus | |-------|------|-------| | Trend Analyst | trend-analyst.md | Growth, trends, future | | Consumer Researcher | consumer-researcher.md | Customers, needs | | Industry Analyst | industry-analyst.md | Players, structure | | Opportunity Finder | opportunity-finder.md | Gaps, opportunities |

Example Prompts

Market sizing: > "What's the market size for smart pet feeders in the US?"

Opportunity validation: > "Is there an opportunity in sustainable packaging for e-commerce?"

Competitive landscape: > "Who are the major players in the CRM software market?"

Trend analysis: > "What are the trends in the plant-based food market?"