Competitive Intel Agent

Analyze competitors and develop strategies to win against them.

This skill uses 4 specialized agents that analyze competitors from different angles, then synthesizes into actionable intelligence.

What It Produces

| Output | Description | |--------|-------------| | Competitive Matrix | Feature-by-feature comparison | | SWOT Analysis | Strengths, weaknesses, opportunities, threats | | Gap Analysis | Where you can differentiate | | Battlecard | Quick reference for sales/marketing | | Strategy Recommendations | How to position against each competitor | | Visual Charts | Positioning matrix, feature comparison, pricing charts (optional) |

Prerequisites

• Web access for research
• GOOGLE_API_KEY - For generating comparison charts (optional, uses image-generation skill)

Workflow

Step 1: Gather Requirements (REQUIRED)

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

Question Flow

⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Product > "I'll analyze your competitive landscape! First — what's your product or service? > > (What you offer)"

Wait for response.

Q2: Competitors > "Who are your main competitors? > > (Company names or URLs — or say 'help me identify them' if unsure)"

Wait for response.

Q3: Aspects > "What aspects should I compare? > > - Features and capabilities > - Pricing and packaging > - Market position > - All of the above > - Or specify"

Wait for response.

Q4: Goal > "What's your goal for this analysis? > > - Differentiate from competitors > - Enter a new market > - Win specific deals > - Understand the landscape > - Or describe"

Wait for response.

Q5: Visuals > "Do you want me to generate visual charts? > > - 📊 Yes — positioning matrix, feature comparison, pricing charts > - 📝 No — text and tables only"

Wait for response.

Quick Reference

| Question | Determines | |----------|------------| | Product | What we're positioning | | Competitors | Who to research | | Aspects | Depth of analysis | | Goal | Framing and recommendations | | Visuals | Whether to generate charts |

Step 2: Run Specialized Analysis Agents in Parallel

Deploy 4 agents, each analyzing from a different perspective:

Agent 1: Feature Analyst

Focus: Product features and capabilities

Compare:
- Core features and functionality
- Feature depth vs breadth
- Unique capabilities
- Missing features
- Roadmap/recent launches
- Integrations and ecosystem

Agent 2: Pricing Analyst

Focus: Pricing and value proposition

Compare:
- Pricing models (subscription, usage, one-time)
- Price points and tiers
- Feature packaging
- Free tier/trial offerings
- Enterprise pricing
- Total cost of ownership

Agent 3: Positioning Analyst

Focus: Brand positioning and messaging

Compare:
- Target audience claims
- Key messaging themes
- Brand personality
- Thought leadership
- Customer testimonials
- Marketing channels

Agent 4: Market Position Analyst

Focus: Market share and business health

Compare:
- Estimated market share
- Company size/funding
- Growth trajectory
- Customer base
- Partnerships
- Public perception

Step 3: Synthesize into Competitive Intelligence

Combine all agent outputs into structured intelligence:

json
{
  "analysis_scope": {
    "your_product": "Your product/service",
    "competitors_analyzed": ["Competitor 1", "Competitor 2", "Competitor 3"],
    "analysis_date": "2026-01-04"
  },
  "competitive_matrix": {
    "features": {
      "Feature Category 1": {
        "your_product": "✅ Full",
        "competitor_1": "✅ Full",
        "competitor_2": "⚠️ Partial",
        "competitor_3": "❌ None"
      }
    },
    "pricing": {
      "your_product": "$XX/mo",
      "competitor_1": "$XX/mo",
      "competitor_2": "$XX/mo"
    }
  },
  "competitor_profiles": [
    {
      "name": "Competitor 1",
      "website": "https://competitor1.com",
      "positioning": "How they position themselves",
      "target_audience": "Who they target",
      "strengths": ["Strength 1", "Strength 2"],
      "weaknesses": ["Weakness 1", "Weakness 2"],
      "pricing": "$XX/mo for Pro tier",
      "differentiator": "What makes them unique",
      "threat_level": "High/Medium/Low"
    }
  ],
  "swot": {
    "strengths": ["Your strength vs competitors"],
    "weaknesses": ["Your weakness vs competitors"],
    "opportunities": ["Gaps to exploit"],
    "threats": ["Competitive threats to address"]
  },
  "gap_analysis": {
    "underserved_segments": ["Segment competitors ignore"],
    "missing_features": ["Features no one offers"],
    "pricing_gaps": ["Price point opportunities"],
    "positioning_gaps": ["Messaging white space"]
  },
  "battlecard": {
    "competitor_1": {
      "when_we_win": ["Scenario 1", "Scenario 2"],
      "when_they_win": ["Scenario 1", "Scenario 2"],
      "key_differentiators": ["What to emphasize"],
      "objection_handling": {
        "They're cheaper": "Response...",
        "They have feature X": "Response..."
      },
      "landmines": ["Questions to ask that expose their weakness"]
    }
  },
  "recommendations": {
    "positioning": "How to position against the field",
    "messaging": "Key messages to emphasize",
    "features_to_build": ["Feature gaps to close"],
    "segments_to_target": ["Where you can win"],
    "pricing_strategy": "How to price competitively"
  }
}

Step 4: Generate Comparison Charts (If Requested)

If user wants visual charts, generate using the image-generation skill.

Charts to generate:

| Chart Type | Purpose | Example Prompt | |------------|---------|----------------| | Positioning Matrix | Show competitive landscape | "Competitive positioning 2x2 matrix, X-axis: Price (low to high), Y-axis: Features (basic to advanced), with company logos/names plotted, clean business style" | | Feature Comparison | Compare capabilities | "Feature comparison chart, Your Product] vs Comp A] vs Comp B], checkmarks and X marks, clean table visualization" | | Pricing Chart | Compare price points | "Bar chart comparing pricing, Products] on X-axis, price on Y-axis, professional business colors" | | Market Share | Show market positions | "Pie chart showing market share, Company names] with percentages, business presentation style" |

Prompt template:

Professional competitive analysis chart,
[CHART TYPE] showing [COMPETITORS],
[DATA TO VISUALIZE],
clean business presentation style,
professional colors,
easy to read labels

Example generation:

bash
python3 ${SKILL_PATH}/skills/image-generation/scripts/gemini.py \
  --prompt "Competitive positioning 2x2 matrix, X-axis labeled 'Price' from Low to High, Y-axis labeled 'Features' from Basic to Enterprise, showing Salesforce in top-right, HubSpot in middle, Pipedrive in bottom-left, clean business presentation style, professional blue colors, labeled quadrants" \
  --aspect-ratio "16:9" \
  --resolution "2K"

Save files as:

• competitive_matrix.png - 2x2 positioning matrix
• feature_comparison.png - Feature checkmark grid
• pricing_comparison.png - Pricing bar chart

Step 5: Deliver Actionable Intelligence

Delivery message (with charts):

"✅ Competitive analysis complete!

You vs # competitors analyzed]

Your Biggest Advantage: Key differentiator] Biggest Threat: Competitor] because reason] Best Opportunity: Gap or segment to exploit]

Generated Charts:

• competitive_matrix.png (positioning 2x2)
• feature_comparison.png
• pricing_comparison.png

Quick Battlecard:

• Against Competitor 1]: Lead with differentiator]
• Against Competitor 2]: Emphasize strength]

Want me to:

• Deep dive on any competitor?
• Create detailed battlecards for sales?
• Analyze additional competitors?
• Research specific features?"

Delivery message (analysis only, no charts):

"✅ Competitive analysis complete!

You vs # competitors analyzed]

Your Biggest Advantage: Key differentiator] Biggest Threat: Competitor] because reason] Best Opportunity: Gap or segment to exploit]

Quick Battlecard:

• Against Competitor 1]: Lead with differentiator]
• Against Competitor 2]: Emphasize strength]

Want me to:

• Generate visual charts? (positioning matrix, comparisons)
• Deep dive on any competitor?
• Create detailed battlecards for sales?
• Analyze additional competitors?"

Output Formats

Competitive Matrix (Visual)

Feature          | You  | Comp A | Comp B | Comp C
-----------------|------|--------|--------|-------
Feature 1        | ✅   | ✅     | ⚠️     | ❌
Feature 2        | ✅   | ❌     | ✅     | ✅
Feature 3        | ✅   | ✅     | ✅     | ❌
Pricing (Pro)    | $29  | $49    | $39    | $19
Free Tier        | ✅   | ❌     | ✅     | ✅

Sales Battlecard (Quick Reference)

## vs [Competitor Name]

WHEN WE WIN:
- Customer values X
- They need Y integration
- Budget is limited

WHEN THEY WIN:
- They're already using their ecosystem
- Need feature Z (we don't have)

OUR LANDMINES:
- "How do they handle [problem we solve better]?"
- "What's their uptime SLA?"

OBJECTION HANDLING:
- "They're the market leader" → "Size doesn't mean best fit..."
- "They have more features" → "More features = more complexity..."

Integration with Other Skills

| Skill | Use Case | |-------|----------| | image-generation | Generate comparison charts (positioning matrix, features, pricing) | | brand-research-agent | Deep dive on competitor's brand | | market-researcher-agent | Market size and dynamics | | product-engineer-agent | Design features to differentiate | | copywriter-agent | Write competitive messaging | | media-utils | Generate PDF report from analysis |

Generate PDF Report

After completing the analysis, offer to generate a PDF:

> "Would you like me to generate a PDF report of this competitive analysis?"

To generate the PDF:

bash
python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input competitive_analysis.md \
  --output competitive_analysis.pdf \
  --title "Competitive Intelligence Report" \
  --style business

Available styles: business (default), executive, technical, minimal

Agents

| Agent | File | Focus | |-------|------|-------| | Feature Analyst | feature-analyst.md | Product features | | Pricing Analyst | pricing-analyst.md | Pricing models | | Positioning Analyst | positioning-analyst.md | Brand/messaging | | Market Position Analyst | market-position-analyst.md | Market share |

Example Prompts

Full analysis: > "Analyze our CRM competitors: Salesforce, HubSpot, and Pipedrive"

Specific competitor: > "Deep dive on Notion - find their weaknesses"

Find competitors: > "Who are the main competitors to our AI writing tool?"

Battlecard: > "Create a sales battlecard for when we compete against Slack"

Gap analysis: > "What features do our competitors have that we're missing?"