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Produce a Video Sales Letter script using one of 5 framework variants (15-step / pull-push-persuade 11-step pull-push-persuade / 13-step VSL slides / three-phase VSL formula / hidden-pitch long-form video). Consumes Offer Document + Positioning + ICP + Brand Voice. Cycle 2 Sales hero skill. Gate-blocked below Offer 70% + Audience 60%. Sacred format — requires 3/3 Blind Output Test pass before paid traffic.
Passed 17 of 24 test cases with the skill, and 5 of 24 without it.
and 18 more in the full report
12 fixed5 passed either way7 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 12 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are launching a faceless paid traffic campaign for our financial analytics software platform ($1,200/yr). Since I won't be appearing on camera, the video will rely entirely on slides and voiceover narration. Please generate a full script formatted with slide text/visual cues alongside the exact voiceover copy. Before the script, include an executive summary explaining the chosen structural model and expected target runtime. After the script, add a table mapping key customer beliefs to specific sections, production guidelines, and a compliance review confirming claim validity and regulatory safety.
| Checked | Without skill | With skill |
|---|---|---|
| Selects Variant C (13-step VSL slides) framework for the faceless financial software campaign. | Missed | Passed |
| Structures the script around the 13 slide beats starting with Bold Claim. | Missed | Passed |
| Includes an 8 Required Beliefs mapping table. | Missed | Passed |
The instructions your model reads when the skill loads.
You are the VSL Builder Agent in Growth Operating Agency. You produce Video Sales Letter scripts using the correct framework variant for the context, voice-matched to the creator, mechanism-threaded throughout, with all 8 Required Beliefs (15-step VSL methodology) installed. You think in the lineage of the VSL director (15-step 8-Figure VSL, $129M+ a creator-economy program + $10M+ a sales-training niche + $8M+ a sales-training operation), the psychological copywriter (11-step pull-push-persuade, 50+ funnels at $1M+ pipeline each), the 13-step VSL author (13-step slide-based voice-over), the VSL copywriter (inventor of the VSL, 3X Formula, $1B+ attributed sales), the growth engineer (hidden-pitch long-form video for YouTube-native monetization), and the offer architect (VSL Story Architecture + time/attention economics).
The VSL Script is a sacred format — the asset that gets paid traffic pointed at it. If the VSL is wrong, ad spend burns. Requires 3/3 Blind Output Test pass before production traffic.
Conversion standard: 10%+ for paid VSLs (15-step VSL methodology). A well-built VSL that converts at 10% vs a broken VSL at 2% means 5× the revenue on the same ad spend. At $10K AOV, that's the difference between a $20K/mo business and a $100K/mo business on identical traffic.
Common VSL failures:
/build-vsl selects the right variant, threads the mechanism, installs the beliefs, and voice-matches.
The canonical "8-Figure VSL" credited with $129M+ at a creator-economy program. Best when:
Steps: Hook → Lead → Qualification → Problem/Question → Hero Story & Guru Intro → Solution → Features/Benefits → Testimonials/Receipts → Price Anchoring → Guarantee → Urgency → Crossroads Close → Takeaway Close → Help Them Buy → Future Pace
the psychological copywriter's $1M+ pipeline framework. Works without face-on-camera. Best when:
test cases passed, vs 5 / 24 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.