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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants
Passed 17 of 21 test cases with the skill, and 13 of 21 without it.
and 7 more in the full report
5 fixed13 passed either way3 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our company wants to know why our blog articles are missing from generative search answers on Perplexity and ChatGPT while competitors keep getting cited. Can you audit our top product pages using an extractability evaluation checklist and assess our crawler access setup? Please output an audit report featuring a pass/fail criteria grid for passage extraction and an overview of crawler configuration recommendations.
| Checked | Without skill | With skill |
|---|---|---|
| Includes expert attribution with credentials as an extractability criterion. | Missed | Passed |
| Includes checking if content was updated within the last 6 months. | Missed | Passed |
| Explicitly includes anthropic-ai in crawler configuration recommendations. | Missed | Passed |
| Explicitly includes Google-Extended in crawler configuration recommendations. | Passed | Passed |
The instructions your model reads when the skill loads.
-------|-------------|----------------| | Google AI Overviews | Summarizes top-ranking pages | Strong correlation with traditional rankings | | ChatGPT (with search) | Searches web, cites sources | Draws from wider range, not just top-ranked | | Perplexity | Always cites sources with links | Favors authoritative, recent, well-structured content | | Gemini | Google's AI assistant | Pulls from Google index + Knowledge Graph | | Copilot | Bing-powered AI search | Bing index + authoritative sources | | Claude | Brave Search (when enabled) | Training data + Brave search results |
For a deep dive on how each platform selects sources and what to optimize per platform, see references/platform-ranking-factors.md.
Traditional SEO gets you ranked. AI SEO gets you cited.
In traditional search, you need to rank on page 1. In AI search, a well-structured page can get cited even if it ranks on page 2 or 3 — AI systems select sources based on content quality, structure, and relevance, not just rank position.
Critical stats:
Before optimizing, assess your current AI search presence.
Test 10-20 of your most important queries across platforms:
| Query | Google AI Overview | ChatGPT | Perplexity | You Cited? | Competitors Cited? |
|---|---|---|---|---|---|
| [query 1] | Yes/No | Yes/No | Yes/No | Yes/No | [who] |
| [query 2] | Yes/No | Yes/No | Yes/No | Yes/No | [who] |
Query types to test:
test cases passed, vs 13 / 21 without
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