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Get Started Free →When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
.claude/skills/mkurman-content-strategy/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-01 | ✗→✓ | ▲ Improved | -3% | 0% |
| case-02 | ✗→✓ | ▲ Improved | 59% | 0% |
| case-03 | ✗→✓ | ▲ Improved | 40% | 0% |
| case-04 | ✗→✓ | ▲ Improved | 46% | 0% |
| case-10 | ✗→✓ | ▲ Improved | 26% | 0% |
-----|-----------| | Length | 2,000-5,000+ words; comprehensive guide | | Keyword | Broad head term with search volume | | Role | Hub; links to all cluster articles; targets primary topic | | Conversion | Link to product/feature pages where relevant |
| Attribute | Guideline | |-----------|-----------| | Count | 6-12 articles per pillar (minimum 6 for authority) | | Length | 800-2,500 words each; focused on one subtopic | | Keyword | Long-tail, specific intent per article | | Links | Each cluster links to pillar; pillar links back; related clusters link to each other |
| Link type | Purpose | |-----------|---------| | Pillar to Cluster | Hub distributes authority; users discover subtopics | | Cluster to Pillar | Signals relationship; passes equity to hub | | Cluster to Cluster | Related subtopics; strengthens topical coverage |
Framework and body quality both matter: TOC, chapter logic, and content depth are all essential for SEO and UX. Weak structure undermines strong writing; weak writing undermines strong structure. Plan both from the start.
| Type | Use | SEO Fit | |------|-----|---------| | How-to guides | Informational intent; high share potential | High -> matches search intent | | Comparisons | Commercial intent; "X vs Y" | High | | List posts | "Top 10," "Best X" | High | | Glossaries | Definition queries; internal link hub | High | | Tools/calculators | Linkable assets; engagement | High | | Case studies | Proof; conversion support | Medium -> supports conversion | | Funding / PR | Funding rounds, acquisitions | Low -> brand/PR, not search-driven | | Product updates | Feature launches, release notes | Low -> internal audience | | News / Trending | Industry news, hot topics | Medium -> quick spikes, short shelf life |
| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-01 | fail→pass | 43,225 | 28,386 | -34% | 1 | 1 | 0% | 6,214 | 6,024 | -3% | 0 | 0 | — |
case-02 | fail→pass | 14,146 | 16,221 | +15% | 1 | 1 | 0% | 2,393 | 3,812 | +59% | 0 | 0 | — |
case-03 | fail→pass | 15,336 | 10,136 | -34% | 1 | 1 | 0% | 1,975 | 2,769 | +40% | 0 | 0 | — |
case-04 | fail→pass | 22,443 | 14,109 | -37% | 1 | 1 | 0% | 2,314 | 3,388 | +46% | 0 | 0 | — |
case-05 | fail→fail | 18,367 | 22,500 | +23% | 1 | 1 | 0% | 2,642 | 4,586 | +74% | 0 | 0 | — |
case-06 | pass→pass | 16,260 | 19,144 | +18% | 1 | 1 | 0% | 2,386 | 4,066 | +70% | 0 | 0 | — |
case-07 | pass→pass | 11,893 | 11,305 | -5% | 1 | 1 | 0% | 1,903 | 2,969 | +56% | 0 | 0 | — |
case-08 | pass→fail | 13,926 | 17,211 | +24% | 1 | 1 | 0% | 2,024 | 3,647 | +80% | 0 | 0 | — |
case-09 | pass→pass | 12,064 | 8,631 | -28% | 1 | 1 | 0% | 1,860 | 2,548 | +37% | 0 | 0 | — |
case-10 | fail→pass | 13,799 | 9,881 | -28% | 1 | 1 | 0% | 2,060 | 2,588 | +26% | 0 | 0 | — |
case-11 | fail→fail | 16,024 | 16,347 | +2% | 1 | 1 | 0% | 2,582 | 3,806 | +47% | 0 | 0 | — |
case-12 | pass→pass | 22,677 | 14,573 | -36% | 1 | 1 | 0% | 2,221 | 3,438 | +55% | 0 | 0 | — |
case-13 | pass→pass | 16,633 | 14,762 | -11% | 1 | 1 | 0% | 2,257 | 3,221 | +43% | 0 | 0 | — |
case-14 | pass→pass | 14,772 | 16,149 | +9% | 1 | 1 | 0% | 2,251 | 2,530 | +12% | 0 | 0 | — |
case-15 | pass→pass | 13,982 | 15,381 | +10% | 1 | 1 | 0% | 2,164 | 3,784 | +75% | 0 | 0 | — |
case-16 | pass→pass | 14,118 | 14,559 | +3% | 1 | 1 | 0% | 2,306 | 3,359 | +46% | 0 | 0 | — |
case-17 | fail→pass | 12,801 | 14,417 | +13% | 1 | 1 | 0% | 2,070 | 3,551 | +72% | 0 | 0 | — |
case-18 | pass→pass | 17,129 | 20,023 | +17% | 1 | 1 | 0% | 2,569 | 4,342 | +69% | 0 | 0 | — |
case-19 | pass→pass | 13,289 | 13,091 | -1% | 1 | 1 | 0% | 1,923 | 3,135 | +63% | 0 | 0 | — |
case-20 | pass→pass | 5,009 | 27,645 | +452% | 1 | 1 | 0% | 865 | 5,559 | +543% | 0 | 0 | — |
case-21 | fail→fail | 22,550 | 27,382 | +21% | 1 | 1 | 0% | 4,722 | 7,224 | +53% | 0 | 0 | — |
case-22 | pass→pass | 16,392 | 25,847 | +58% | 1 | 1 | 0% | 2,570 | 5,017 | +95% | 0 | 0 | — |
case-23 | pass→pass | 23,922 | 23,800 | -1% | 1 | 1 | 0% | 4,462 | 5,879 | +32% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 23 cases were attempted. The headline lift of +22 percentage points is the difference between those two pass rates over the 23 comparable cases. 1 case got worse with the skill loaded, and it is included in that figure.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.