Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required.
SkillScore74Maintained
Automatic
◆Marketing & Content pack
Last verified 8/20/2026
What it changes
Passed 16 of 22 test cases with the skill, and 11 of 22 without it.
Without skill48%
With skill74%
Checks it passed that the model alone missed
Applies a 30 percent to 50 percent bid reduction for Keyword B with ACoS over 200 percent.
Sets initial bids for Auto campaigns at 50 percent to 70 percent of the Exact campaign bid.
Instructs adding the user's own ASIN as a negative target in the product targeting campaign.
and 6 more in the full report
7 fixed10 passed either way5 still failing1 broke
Pass-rate lift
+26 pp
Tokens
+246%
Agent turns
0%
Response time
-16%
Model gemini-3.6-flashMeasured 8/20/2026v117 of 23 cases passed with skill · 22 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 7
Prompt
I want to launch PPC ads for my new dog leash, ASIN B098765432. What should I do next?
What was checked, without and with the skill
Checked
Without skill
With skill
Asks for missing critical inputs including unit product cost and monthly ad budget in a single message.
Missed
Passed
Avoids blocking progress by providing actionable next steps or category estimates.
Passed
Passed
case-14 · gemini-3.6-flash · 8/20/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md491 lines2 filesincludes scripts
Amazon PPC Campaign Optimization 📢
Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key — works out of the box.
Negative keyword management: Generate seed lists (cross-campaign, irrelevant terms, generic waste modifiers) and ongoing additions from search term data
Search term report analysis: Parse user-provided campaign data to find profitable terms, wasteful terms, and optimization gaps
I'm launching a portable blender on Amazon US. Price: $39.99. Product cost: $8, shipping: $3, Amazon fees: $7.50. Here are my keywords: portable blender, personal blender, smoothie maker. Build me a PPC campaign structure.
Use amazon-keyword-research to find keywords for "bamboo cutting board", then build a PPC campaign structure. Product costs $6, sells for $29.99. Brand new product launch.
Amazon listing builder and optimizer for sellers. Two modes: (A) Create — build keyword-optimized listings from scratch using keyword lists + product characteristics + AI copywriting, (B) Optimize — audit existing listings, find keyword gaps, score across 8 dimensions, and rewrite with missing keywords. Integrates with amazon-keyword-research for keyword input. Works on 12 Amazon marketplaces. No API key required. Use when: (1) creating a new Amazon listing from keywords, (2) auditing an existin