▸case-10 A landing page for DataViz SaaS has 4 buttons in the main hero area: 'Watch Demo', 'Read Whitepaper', 'Start Free Trial', and 'Contact Sales'. Currently all 4 are styled as solid blue buttons of identical size. Restructure the visual and copy hierarchy of these calls to action. | pass→pass | 14,702 | 15,181 | +3% | 1 | 1 | 0% | 2,305 | 2,631 | +14% | 0 | 0 | — |
▸case-01 We are designing the pricing section for CloudVault, a SaaS storage product. The goal is to maximize conversion for the Pro tier at $29/month. The team suggests listing only the Starter tier ($9/month) and Pro tier ($29/month) side by side. Refactor this pricing presentation layout and framing using behavioral science. | pass→pass | 19,281 | 23,874 | +24% | 1 | 1 | 0% | 2,911 | 2,936 | +1% | 0 | 0 | — |
▸case-02 NewsPulse offers two digital subscription plans: Digital Access for $10/month and All-Access (Digital + Print) for $25/month. Most users select the $10 plan. The product manager proposes removing the Print-Only tier ($25/month) because very few users buy it alone. Recommend how to structure these subscription tiers to drive more users to the $25 All-Access tier. | pass→pass | 17,906 | 17,937 | +0% | 1 | 1 | 0% | 2,442 | 2,613 | +7% | 0 | 0 | — |
▸case-03 Write a re-engagement email copy for inactive subscribers of TimeTrack, an automated time-tracking app for freelancers. The draft copy states: 'Log back in today to unlock features that help you earn more money and save 5 hours every week.' Reframe this copy using prospect theory principles. | pass→pass | 14,064 | 13,046 | -7% | 1 | 1 | 0% | 2,085 | 1,676 | -20% | 0 | 0 | — |
▸case-04 Write the hero headline and subheadline for TechStack, an API monitoring tool. The team draft currently says: 'TechStack is the premier and most reliable API monitoring platform built for modern engineering teams.' Rewrite this section to maximize trust and conversion using psychological principles. | fail→fail | 14,715 | 13,934 | -5% | 1 | 1 | 0% | 2,033 | 2,043 | +0% | 0 | 0 | — |
▸case-05 DevFlow has 8 custom feature add-on packages (Security, Analytics, Billing, CI/CD, Logs, Alerts, Storage, Support) and wants to show all 8 as individual selectable pricing columns on the main landing page. Provide a layout structure for the pricing page that optimizes decision efficiency. | fail→pass | 22,439 | 17,717 | -21% | 1 | 1 | 0% | 2,858 | 2,568 | -10% | 0 | 0 | — |
▸case-06 Create copy for the registration section of a live workshop on B2B sales automation. The marketing team suggested adding a generic countdown timer that resets every 24 hours. Provide an alternative framing for scarcity and urgency that maintains credibility. | pass→pass | 15,087 | 16,466 | +9% | 1 | 1 | 0% | 2,241 | 2,349 | +5% | 0 | 0 | — |
▸case-07 Design the step indicator for a 4-step user onboarding flow for MailSync, an email marketing platform. The designer suggested starting the progress bar at 0% with step 1 labeled 'Enter your company details'. Reframe this setup using behavioral science to increase completion rates. | pass→pass | 16,615 | 20,792 | +25% | 1 | 1 | 0% | 2,476 | 2,917 | +18% | 0 | 0 | — |
▸case-08 A lead acquisition page asks visitors to fill out a 10-field form (Name, Email, Company Size, Phone, Role, Password, Credit Card) on the front landing page. Convert this into a high-converting multi-step flow using behavioral science principles. | fail→pass | 18,966 | 18,149 | -4% | 1 | 1 | 0% | 3,171 | 2,920 | -8% | 0 | 0 | — |
▸case-09 Design the pricing card display for a $360 annual subscription to FleetTrack, a vehicle tracking software. Showing '$360 per year' upfront is causing cart abandonment. How should this pricing frame be presented to reduce psychological cost friction? | pass→pass | 16,633 | 21,171 | +27% | 1 | 1 | 0% | 2,667 | 3,953 | +48% | 0 | 0 | — |
▸case-11 Prepare a 3-tier pricing layout for CodeReview AI (Basic at $15/mo, Pro at $49/mo, Enterprise at $199/mo). Recommend the horizontal placement and visual callout styling for the $49 Pro tier to maximize selection. | pass→pass | 21,452 | 39,765 | +85% | 1 | 1 | 0% | 3,109 | 6,730 | +116% | 0 | 0 | — |
▸case-12 When users cancel their subscription to DesignStudio SaaS, the current offboarding screen displays 'Subscription Cancelled' in red text on a blank page. Redesign this offboarding flow using behavioral science to preserve brand equity. | pass→pass | 19,142 | 18,990 | -1% | 1 | 1 | 0% | 3,010 | 3,089 | +3% | 0 | 0 | — |
▸case-13 The main user dashboard for AuditPulse currently shows a flat text notice: 'Account status: Active'. Re-architect this hero area to increase user engagement and profile completion using cognitive science principles. | pass→pass | 21,811 | 21,380 | -2% | 1 | 1 | 0% | 2,894 | 3,187 | +10% | 0 | 0 | — |
▸case-14 CloudBackup offers Monthly ($15/mo) and Annual ($120/yr) billing plans. Currently, the pricing page loads with the Monthly toggle selected by default and no highlighted recommendation. How should the default state be configured to increase annual subscriptions? | pass→pass | 15,375 | 14,076 | -8% | 1 | 1 | 0% | 1,761 | 2,362 | +34% | 0 | 0 | — |
▸case-15 A security compliance SaaS called ShieldOps is launching its landing page targeted at enterprise buyers. The draft features customer quotes from anonymous startup founders saying 'Great tool!'. Redesign the trust signals to build domain authority. | pass→pass | 22,657 | 17,148 | -24% | 1 | 1 | 0% | 2,839 | 2,993 | +5% | 0 | 0 | — |
▸case-16 Workspace app FlowDesk provides new users with a fully pre-configured dashboard with sample data and zero interactive prompts. Day-1 retention is low. Reframe the onboarding experience using behavioral science principles to increase user investment. | pass→pass | 41,204 | 25,041 | -39% | 1 | 1 | 0% | 2,696 | 3,044 | +13% | 0 | 0 | — |
▸case-17 A feature comparison table for HR software lists 15 features in alphabetical order (Applicant Tracking, Attendance, Benefits, Payroll, Performance, ... PTO). The core differentiators of the software are automated payroll processing and AI candidate matching. Re-organize the feature list order using psychological principles. | fail→pass | 12,268 | 14,723 | +20% | 1 | 1 | 0% | 2,179 | 2,712 | +24% | 0 | 0 | — |
▸case-18 Copy for an automated backup solution reads: 'Secure your corporate data for the next 10 years and lower overall lifetime infrastructure expenditures.' Rewrite this copy to balance long-term value with immediate gratification. | pass→pass | 8,864 | 11,878 | +34% | 1 | 1 | 0% | 1,376 | 1,797 | +31% | 0 | 0 | — |
▸case-19 A SaaS platform rewards power users who reach 500 completed tasks with upgraded features. The notification draft states: 'You have reached 500 actions, so you qualify for Premium Status.' Reframe this notification using psychological principles. | pass→pass | 11,267 | 11,863 | +5% | 1 | 1 | 0% | 1,708 | 1,981 | +16% | 0 | 0 | — |
▸case-20 Project management software shows feature lists for Standard ($10) and Pro ($25). Pro includes unlimited projects and advanced analytics. Standard includes 5 projects and basic analytics. How should the feature breakdown be presented to visually emphasize Pro's superiority? | pass→pass | 16,989 | 17,665 | +4% | 1 | 1 | 0% | 2,164 | 2,587 | +20% | 0 | 0 | — |
▸case-21 Provide exact step-by-step technical instructions for configuring SPF, DKIM, and DMARC DNS records for custom domain email senders using Cloudflare DNS. | pass→pass | 20,310 | 19,277 | -5% | 1 | 1 | 0% | 3,094 | 3,683 | +19% | 0 | 0 | — |
▸case-22 Write a Python script using the pandas library to read a 1GB server access log CSV file, filter for HTTP 500 status codes, and save the filtered rows to error_logs.csv. | pass→pass | 17,883 | 7,438 | -58% | 1 | 1 | 0% | 1,908 | 1,460 | -23% | 0 | 0 | — |
▸case-23 Explain how to write a PostgreSQL SQL query to create a composite B-tree index on the orders table for columns (user_id, created_at) to optimize query performance. | pass→pass | 9,782 | 10,271 | +5% | 1 | 1 | 0% | 1,919 | 1,741 | -9% | 0 | 0 | — |