Storyline Builder

Storyline Builder

A structured approach to building presentation storylines where each line becomes one slide title, creating a logical narrative flow.

What is a Storyline?

A storyline is the backbone of a presentation - a sequence of messages that tells a complete story. Each line in the storyline becomes one slide title in the final deck.

Key characteristics:

• Each line = one slide title (action-oriented message)
• Logical flow from problem → context → analysis → solution
• Slide titles are the message, not topics
• Reader should understand the story from titles alone

Core Principles

Action Titles

• Titles state the finding, not the topic
• Good: "Market grew 40% while revenue declined 5%"
• Bad: "Market Analysis"

Logical Progression

• Paint the problem or opportunity
• Provide context (market, competitive landscape)
• Show data to prove/disprove hypotheses
• Present solution and next steps

Story Flow

• Problem → Context → Analysis → Solution → Roadmap
• Each slide builds on the previous
• Clear beginning, middle, end

Storyline Templates by Situation

1. Market Strategy / Pitch Deck

Flow: Market opportunity → Competitive position → Product strategy → Go-forward plan

Storyline:
1. [Market name] represents $XXB opportunity growing at XX% CAGR