Opportunity Mapping

Opportunity Solution Tree (OST)

Connects desired outcomes to opportunities to solution ideas:

Desired Outcome
  |
  +-- Opportunity 1 (score)
  |     +-- Solution Idea A
  |     +-- Solution Idea B
  |
  +-- Opportunity 2 (score)
  |     +-- Solution Idea C
  |
  +-- Opportunity 3 (score)
        +-- Solution Idea D
        +-- Solution Idea E

Building the OST

1. Define desired outcome from customer research
2. Map opportunities from interview insights (min 5 distinct)
3. Score each using Opportunity Algorithm
4. Generate solution ideas for top 2-3
5. Seek real diversity in solutions (avoid variations of same idea)

Opportunity Scoring Algorithm

Formula: Score = Importance + Max(0, Importance - Satisfaction) Importance: 1-10 | Satisfaction: 1-10 | Max score: 20

| Score | Meaning | Action | |-------|---------|--------| | >8 | High importance, satisfaction gap -- underserved | Pursue | | 5-8 | Moderate importance or partially served | Evaluate | | <5 | Low importance or well-served | Deprioritize |

Process: gather importance + satisfaction from 5+ interviews, calculate per opportunity, rank, select top 2-3.

Job Mapping (JTBD)

Universal Job Map Steps

| Step | Goal | Outcome Format | |------|------|---------------| | Define | Determine what needs doing | Minimize time to identify object] | | Locate | Find inputs/information | Minimize time to gather resources] | | Prepare | Ready inputs for use | Minimize likelihood of missing requirements] | | Confirm | Verify readiness | Minimize likelihood of incorrect categorization] | | Execute | Perform core task | Minimize time from start] to completion] | | Monitor | Track progress | Minimize uncertainty about status] | | Modify | Adjust if needed | Minimize effort to correct issues] | | Conclude | Complete the job | Minimize time from completion] to result] |

Outcome statement format: Direction] + Metric] + Object] + Clarifier] Example: "Minimize the time it takes to identify which project budget a new expense should be allocated to"

Lean Canvas

One-page business model for Phase 4 viability validation.

1. Problem: Top 3 problems (Phase 1 validated) | 2. Customer Segments: by JTBD
2. UVP: single clear message | 4. Solution: top 3 features for top problems
3. Channels: path to customers (Phase 4 validated) | 6. Revenue Streams: monetization
4. Cost Structure: key costs | 8. Key Metrics: activity metrics
5. Unfair Advantage: not easily copied

4 Big Risks

| Risk | Question | Validation | |------|----------|-----------| | Value | Will customers want this? | Interviews, fake doors | | Usability | Can customers use this? | Prototype testing, task completion | | Feasibility | Can we build this? | Spikes, expert review | | Viability | Business model works? | Lean Canvas, stakeholder review |

Technique Selection Guide

| Goal | Techniques | |------|-----------| | Validate problem | Mom Test, Job Mapping | | Understand needs | Outcome Statements, Opportunity Mapping | | Prioritize opportunities | OST, Opportunity Algorithm | | Generate solutions | Ideation with OST constraints | | Validate solution value | Hypothesis Testing, Prototypes | | Test usability | Prototype testing, Task completion | | Assess feasibility | 4 Risks, Spikes | | Structure business model | Lean Canvas | | Continuous learning | Weekly customer touchpoints |