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Get Started Free →Mobil uygulama paywall strateji rehberi. 14 kategori benchmark database, 4 paywall modeli, trial optimizasyonu, placement mapping, pricing psychology, regional pricing (PPP) ve Apple/Google compliance checklist.
.claude/skills/paywall-strategy/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-15 | ✗→✓ | ▲ Improved | — | — |
| case-05 | ✗→✓ | ▲ Improved | — | — |
| case-10 | ✗→✓ | ▲ Improved | — | — |
| case-07 | ✗→✓ | ▲ Improved | — | — |
| case-06 | ✗→✓ | ▲ Improved | — | — |
| Kategori | Onerilen Model | Trial-to-Paid | Avg Monthly | Avg Annual | Optimal Trial | Not | |----------|---------------|---------------|-------------|------------|---------------|-----| | Health & Fitness | Soft | 35% | $9.99-14.99 | $59.99-79.99 | 7 gun | Annual %60.6 revenue share, churn riski yuksek ilk ayda | | Games | Soft/Metered | 8-15% | $4.99-9.99 | $29.99-49.99 | 3 gun | Weekly plan iyi calisir, battle pass alternatif | | Productivity | Soft | 20-30% | $4.99-9.99 | $39.99-59.99 | 7 gun | Feature-gate etkili, B2B icin higher pricing | | Education | Freemium/Soft | 15-25% | $9.99-19.99 | $59.99-99.99 | 7 gun | Content-gate etkili, seasonal demand | | Photo & Video | Soft | 12-20% | $4.99-7.99 | $29.99-49.99 | 3-7 gun | Export watermark etkili gate | | Finance | Hard/Soft | 25-35% | $4.99-14.99 | $49.99-99.99 | 7 gun | Yuksek LTV, guclu retention | | Travel | Freemium | 5-10% | $4.99-9.99 | $29.99-49.99 | - | Seasonal, trip-based upsell | | Dating | Soft | 10-20% | $14.99-29.99 | $79.99-149.99 | 7 gun | Weekly plan yuksek conversion, en yuksek ARPU | | Streaming/Media | Soft/Hard | 30-40% | $9.99-14.99 | $99.99-149.99 | 7 gun | Content library belirleyici | | Food & Drink | Freemium | 5-12% | $4.99-9.99 | $29.99-49.99 | - | Delivery fee savings hook | | Music | Freemium | 8-15% | $4.99-9.99 | $49.99-79.99 | 30 gun | Ads-free hook, offline listening | | Weather | Soft | 15-25% | $1.99-4.99 | $14.99-29.99 | 7 gun | Widget + radar premium gate | | News | Metered/Soft | 5-15% | $9.99-14.99 | $79.99-149.99 | - | Article limit etkili (5/ay free) | | Lifestyle | Soft | 10-18% | $4.99-9.99 | $29.99-49.99 | 7 gun | Genel kategori, niche'e gore ayarla |
| Sure | Oran | En Iyi Icin | |------|------|-------------| | 3 gun | %18 | Aninda deger veren uygulamalar (oyun, foto editor) | | 5 gun | %22 | Kisa aktivasyon sureli (productivity, weather) | | 7 gun | %52 | Cogu uygulama icin STANDART (en yaygin) | | 14 gun | %6 | Yavas aktivasyon (education, habit tracking) | | 30 gun | %2 | Sadece music/streaming (uzun aliskanllik gereken) |
Kural: Kullanicinin "aha moment"ine ulasma suresinin 2 kati trial suresi olmali.
| Placement | Aciklama | En Iyi Icin | Conversion Etkisi | |-----------|----------|-------------|-------------------| | Onboarding | Kayit/intro sonrasi hemen | Yuksek niyet uygulamalar (finance, business) | En yuksek (kullanici kararsizken) | | Feature-gate | Premium feature'a tiklandiginda | Cogu uygulama | Orta-yuksek (deger gorulmus) | | Usage-limit | N kez kullanim sonrasi | AI tools, metered uygulamalar | Yuksek (aliskanllik olusmus) | | Session-count | X oturum sonrasi | Games, education | Orta (engagement kanitlanmis) | | Time-delay | N gun sonra | Utility, lifestyle | Orta-dusuk (aktivasyon gerektirmez) | | Event-triggered | Belirli basari/event sonrasi | Fitness (ilk antrenman), education (ilk quiz) | Yuksek (momentum aninda) |
Multi-placement stratejisi: Tek paywall degil, birden fazla tetikleyici kullan:
3 plan sun:
Basic: $4.99/ay (sinirli)
Pro: $9.99/ay (en populer - HEDEF)
Premium: $14.99/ay (hersey)Basic, Pro'yu ucuz gostermek icin var (decoy).
| Bolge | ABD Fiyatinin %'si | Ornek ($9.99 ABD) | |-------|-------------------|-------------------| | ABD/Kanada/Avustralya | %100 | $9.99 | | Bati Avrupa (UK, DE, FR) | %90-100 | $8.99-9.99 | | Dogu Avrupa (PL, CZ, RO) | %50-60 | $4.99-5.99 | | Turkiye | %30-35 | $2.99-3.49 | | Hindistan | %25-30 | $2.49-2.99 | | Brezilya | %40-45 | $3.99-4.49 | | Guneydogu Asya | %35-45 | $3.49-4.49 | | Latin Amerika | %40-50 | $3.99-4.99 | | Afrika | %25-35 | $2.49-3.49 | | Orta Dogu | %50-60 | $4.99-5.99 | | Japonya/Guney Kore | %85-95 | $8.49-9.49 | | Cin | %40-50 | $3.99-4.99 |
Uygulama: RevenueCat'te country-based Offerings olustur:
default offering: ABD fiyatlaritr_offering: Turkiye fiyatlariin_offering: Hindistan fiyatlari[ZORUNLU] Restore Purchases butonu paywall'da gorunur
[ZORUNLU] Abonelik sartlari gorunur (fiyat + sure + otomatik yenileme)
[ZORUNLU] Iptal/yonetim linki mevcut
[ZORUNLU] Gizlilik politikasi linki mevcut
[ZORUNLU] Kullanim sartlari linki mevcut
[ZORUNLU] Paywall kapatilabilir (hard paywall haricinde dismiss butonu)
[ZORUNLU] Trial bitis fiyati acikca belirtilmis
[YASAK] Toggle paywall KULLANMA (Ocak 2026'dan beri reject ediliyor)
[YASAK] Sahte kitlik/urgency (fake countdown, "limited slots")
[YASAK] Karmasik iptal sureci (dark pattern)
[YASAK] Dismiss butonunu gizleme/kuculme
[DIKKAT] Onboarding paywall: deger teklifi ONCE gosterilmeli[ZORUNLU] Abonelik sartlari acik ve okunabilir
[ZORUNLU] Iptal sureci kolayca erisilebilir
[ZORUNLU] Ucretsiz deneme sartlari net
[YASAK] Yaniltici abonelik ifadeleri
[YASAK] Gizli ucretler
[DIKKAT] Grace period destegi oner (odeme sorunu icin)Uygulamam ne tur?
├── Aninda net deger veriyor (business tool, finance tracker)
│ └── HARD PAYWALL + 7 gun trial
│ - Onboarding'de goster
│ - Annual vurgula (%40-60 indirimli)
│
├── Genis kitle, viral buyume onemli (social, communication)
│ └── FREEMIUM
│ - Core free, premium ekstra deger
│ - 6+ hafta sabret (conversion yavastir)
│ - Feature-gate placement
│
├── AI/utility, olculebilir deger (AI writer, photo editor)
│ └── METERED + Soft paywall
│ - N kez free, sonra gate
│ - Usage-limit placement
│ - Weekly plan dusun
│
├── Oyun
│ └── SOFT PAYWALL + Battle Pass alternatifi
│ - 3 gun trial
│ - Session-count placement
│ - Weekly plan yuksek conversion
│ - In-app purchase hybrid dusun
│
└── Diger (fitness, education, lifestyle)
└── SOFT PAYWALL + 7 gun trial
- Feature-gate + Event-triggered
- Annual vurgula
- Category benchmark'larina bak| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-15 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-05 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-10 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-07 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-20 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-06 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-12 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-19 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-22 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-09 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-17 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-08 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-01 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-11 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-16 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-03 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-02 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-21 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-14 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-04 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-13 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-18 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +45 percentage points is the difference between those two pass rates over the 22 comparable cases.
The per-case answers from this run were removed by the retention sweep, so the case table below shows the verdicts without the text either arm produced. The counts above were recorded at the time and are unaffected. Answers are now kept for 180 days.
Other measured skills in the registry, with their headline benchmark lift.