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Get Started Free →Abonelik fiyatlama stratejileri. 3-tier framework, price anchoring, charm pricing, regional pricing (18 ulke), introductory offers, win-back campaigns, churn prevention ve A/B testing methodology.
.claude/skills/subscription-pricing/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-04 | ✗→✓ | ▲ Improved | — | — |
| case-08 | ✗→✓ | ▲ Improved | — | — |
| case-17 | ✗→✓ | ▲ Improved | — | — |
| case-05 | ✗→✓ | ▲ Improved | — | — |
| case-15 | ✗→✓ | ▲ Improved | — | — |
GOOD (Free/Basic) BETTER (Pro/Premium) BEST (Team/Enterprise)
───────────────── ──────────────────── ─────────────────────
Hook: Aliskanllik Hook: Guclu deger Hook: Olceklenebilirlik
olusturma teklifi
Core feature'lar Tum GOOD + Tum BETTER +
Sinirli kullanim Sinrsiz kullanim Takim ozellikleri
Reklam (opsiyonel) Reklamsiz Oncelikli destek
Premium feature'lar API erisimi
Amac: Aktivasyon Amac: Monetizasyon Amac: ExpansionFitness App:
Free: Temel antrenmanlar, 3 kayit/hafta
Pro: $9.99/ay | $59.99/yil - Sinrsiz antrenman, ilerleme takibi, plan olusturma
Premium: $19.99/ay | $119.99/yil - Kisisel antrenor AI, beslenme plani, video analizProductivity App:
Free: 5 proje, temel gorevler
Pro: $4.99/ay | $39.99/yil - Sinrsiz proje, takvim, hatirlatma, tema
Team: $8.99/kullanici/ay - Takm paylasimi, admin panel, SSOAI Tool:
Free: 10 istek/gun
Pro: $9.99/ay | $79.99/yil - 500 istek/gun, gelismis modeller
Business: $29.99/ay | $249.99/yil - Sinrsiz, API, oncelikli islemPaywall'da planlari su sirada goster:
[1] Annual $79.99/yil ($6.67/ay) ← VURGULA: "Most Popular", "Best Value"
[2] Monthly $12.99/ay ← Karsilastirma noktasi
[3] Weekly $4.99/hafta ($21.56/ay) ← Decoy: monthly'yi ucuz gosterirWeekly plan, monthly'yi ucuz gostermek icin VAR. Asil hedef annual.
Fiyat Ozellik Rol
─────────────────────────────────────
Basic $4.99/ay 5 proje Decoy (Pro'yu degerlendirmek icin)
Pro $9.99/ay Sinrsiz HEDEF (cogu kullanici buraya)
Premium $14.99/ay Sinrsiz+AI Anchor (Pro'yu ucuz gosterir)| Yanlis | Dogru | Neden | |--------|-------|-------| | $10.00/ay | $9.99/ay | Sol rakam etkisi (%8 daha yuksek conversion) | | $50/yil | $49.99/yil | Psikolojik esik asilmiyor | | $5/ay | $4.99/ay | 1 cent fark, algida buyuk |
| Fiyat | Frame | Etki | |-------|-------|------| | $49.99/yil | "Gunluk sadece 14 sent" | Ucuz algilanir | | $9.99/ay | "Gunluk 33 sent - bir kahveden ucuz" | Karsilastirma etkisi | | $79.99/yil | "Haftalik $1.54 - Netflix'ten ucuz" | Bilinen referans |
| Ulke | PPP Carpani | $9.99 ABD Karsiligi | App Store Tier | |------|-------------|---------------------|----------------| | ABD | 1.00 | $9.99 | Tier 10 | | Kanada | 0.95 | $9.49 | Tier 10 | | UK | 0.90 | $8.99 | Tier 9 | | Almanya | 0.90 | $8.99 | Tier 9 | | Fransa | 0.90 | $8.99 | Tier 9 | | Avustralya | 0.95 | $9.49 | Tier 10 | | Japonya | 0.85 | $8.49 | Tier 9 | | Guney Kore | 0.80 | $7.99 | Tier 8 | | Polonya | 0.55 | $5.49 | Tier 6 | | Turkiye | 0.30 | $2.99 | Tier 3 | | Brezilya | 0.40 | $3.99 | Tier 4 | | Hindistan | 0.25 | $2.49 | Tier 2 | | Meksika | 0.45 | $4.49 | Tier 5 | | Endonezya | 0.30 | $2.99 | Tier 3 | | Filipinler | 0.35 | $3.49 | Tier 4 | | Vietnam | 0.25 | $2.49 | Tier 2 | | Misir | 0.30 | $2.99 | Tier 3 | | Nijerya | 0.25 | $2.49 | Tier 2 |
Uygulama: RevenueCat Offerings + country-based routing
Tip: Belirli sure ucretsiz, sonra otomatik ucretli
Sure: 3/7/14/30 gun (kategoriye gore)
Avantaj: En yuksek conversion
Risk: "Trial abuser" (surekli yeni hesap)
Onlem: Device fingerprint + account limitTip: Ilk donem indirimli (ornek: ilk ay $1.99, sonra $9.99)
Avantaj: Hemen gelir, commitment gosterir
Risk: Ilk donem sonunda yuksek churn
Ornek: "$0.99 ilk hafta, sonra $4.99/hafta"Tip: Her donem indirimli, giderek artan (ornek: $2.99, $4.99, $6.99, sonra $9.99)
Avantaj: Yavas fiyat alistirmasi
Risk: Karmasik, kullanici karisabilir
Kullanim: Nadir, genelde streaming/news| Segment | Tanim | Strateji | Indirim | |---------|-------|----------|---------| | Yeni churn | 1-7 gun once iptal | Neden sorusu + ozel teklif | %30 | | Orta churn | 7-30 gun | Yeni feature duyurusu + indirim | %40 | | Eski churn | 30-90 gun | Agresif teklif + ucretsiz deneme | %50 veya 1 ay free | | Kayip | 90+ gun | Son sans teklifi | %60 veya lifetime deal |
IPTAL ANI
└─ In-app survey: "Neden ayriliyorsunuz?"
├─ "Cok pahali" → Hemen %30 indirim teklifi
├─ "Kullanmiyorum" → Feature rehberi + 7 gun ucretsiz uzatma
├─ "Alternatif buldum" → Karsilastirma + exclusive feature
└─ "Diger" → Genel %20 indirim
IPTAL + 3 GUN
└─ Push: "Seni ozledik - %30 indirim"
IPTAL + 7 GUN
└─ Email: "Premium ozelliklerin hala seni bekliyor"
IPTAL + 14 GUN
└─ Push: "Son sansimiz: 1 ay ucretsiz"
IPTAL + 30 GUN
└─ Email: "Geri gel, yeni ozellikler eklendi" + %50 indirim
IPTAL + 90 GUN
└─ Push: "Ozel teklif: yillik plan %60 indirimli"Retry 1: +1 gun sonra (otomatik)
Retry 2: +3 gun sonra → Push notification: "Odeme sorunu"
Retry 3: +7 gun sonra → Email: "Aboneliginiz risk altinda"
Retry 4: +14 gun sonra → In-app banner: "Odeme bilgilerini guncelle"
Retry 5: +30 gun sonra → Son email: "Aboneliginiz iptal edilecek"
Retry 6: +60 gun sonra → Son deneme, basarisizsa EXPIRATION| Sinyal | Risk Seviyesi | Aksiyon | |--------|--------------|---------| | 7+ gun inaktif | YUKSEK | Push: "Kacirdigin sey..." | | Feature kullanimi %50 dustu | ORTA | In-app tip: "Bunu denedin mi?" | | Trial bitimine 2 gun, inaktif | YUKSEK | Push: "Trial'in bitiyor, degerlendir!" | | Monthly 3+ ay, annual'a gecmedi | DUSUK | In-app: "Annual'a gec, %50 tasarruf" | | Billing issue | KRITIK | Push + Email + In-app banner |
Minimum kullanici/varyant = 16 * p * (1-p) / MDE^2
p = baseline conversion rate
MDE = minimum detectable effect (ornek: %10 iyilesme)
Ornek:
- Baseline: %10 trial-to-paid
- MDE: %10 relative improvement (yeni rate: %11)
- Minimum: 16 * 0.10 * 0.90 / 0.01^2 = 14,400 kullanici/varyant
- Toplam: ~29,000 kullanici| Gunluk traffic | Minimum sure | Ideal sure | |----------------|-------------|-----------| | 100 kullanici | 5-6 ay (YAPMA, yeterli traffic yok) | - | | 500 kullanici | 2 ay | 3 ay | | 1,000 kullanici | 1 ay | 6 hafta | | 5,000+ kullanici | 1-2 hafta | 4 hafta |
json{ "experiment_id": "pricing_test_q1", "variants": [ { "id": "control", "offering_id": "default", "weight": 50 }, { "id": "higher_price", "offering_id": "premium_pricing", "weight": 50 } ], "metrics": ["trial_conversion", "paid_conversion", "revenue_per_user", "ltv_30d"] }
| Metrik | Oncelik | Neden | |--------|---------|-------| | Revenue per user | 1 | Nihai olcu | | LTV (30/60/90 gun) | 2 | Uzun vadeli saglik | | Trial-to-paid | 3 | Funnel sagligi | | Install-to-trial | 4 | Ilk ilgi | | Churn rate | 5 | Retention |
ONEMLI: Trial-to-paid yukseldi ama LTV dustuyse, test BASARISIZ. LTV her zaman conversion'dan oncelikli.
| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-02 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-04 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-08 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-20 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-17 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-13 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-18 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-05 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-03 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-15 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-23 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-16 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-14 | pass→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-10 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-19 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-01 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-07 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-11 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-12 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-06 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-09 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
case-21 | fail→fail | — | — | — | — | — | — | — | — | — | — | — | — |
case-22 | fail→pass | — | — | — | — | — | — | — | — | — | — | — | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 23 cases were attempted. The headline lift of +52 percentage points is the difference between those two pass rates over the 23 comparable cases.
The per-case answers from this run were removed by the retention sweep, so the case table below shows the verdicts without the text either arm produced. The counts above were recorded at the time and are unaffected. Answers are now kept for 180 days.
Other measured skills in the registry, with their headline benchmark lift.