Content Strategy

Content Strategy

Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.

This skill is the strategic layer. Tactical execution sits in content-and-copy, landing-page-copy, and email-sequences. SEO-driven content planning sits in seo-keyword. This skill stitches those together into a coherent program.

When to use

• Planning a new content program or relaunching an existing one
• Defining editorial positioning and content pillars
• Building an editorial calendar
• Structuring topic clusters and content hubs
• Establishing content governance (review, approval, lifecycle)
• Aligning content with broader brand and revenue goals

When NOT to use

• Writing specific content pieces (use content-and-copy)
• Writing landing pages or sales copy (use landing-page-copy)
• Writing email sequences (use email-sequences)
• Pure keyword research (use seo-keyword, then return here for strategic planning)
• Auditing existing content for keep/update/delete decisions (use seo-content-audit)

Required inputs

• Brand positioning and audience (from brand-discovery or creative-brief)
• Business goals the content needs to serve (traffic, leads, brand authority, retention)
• Existing content inventory (if any)
• Keyword research output (from seo-keyword) if SEO-driven
• Production capacity (writers, budget, cadence)

If brand positioning is unclear, run brand-discovery first. If audience is undefined, do that work before strategy.

The framework: 5 layers