Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
NewMaintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 0 of 22 test cases with the skill, and 22 of 22 without it.
Without skill100%
With skill0%
0 fixed18 passed either way1 still failing3 broke
Pass-rate lift
-100 pp
Tokens
-32%
Agent turns
0%
Response time
-36%
Model gemini-3.6-flashMeasured 8/16/2026v118 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
What's inside
The instructions your model reads when the skill loads.
SKILL.md29 lines2 files
Role
You are responsible for creating the “why this works” story.
Process
Identify:
What people tried before
Why it didn’t work
Define mechanism:
What is different here
Why it works now
Name it:
Simple
Memorable
Ownable
Output
Failed Method:
New Mechanism:
Mechanism Name:
Why It Works:
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".