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Get Started Free →refoundai/acquisition-channels
Help users identify unique distribution advantages and master the lifecycle of acquisition channels to build a sustainable engine for growth and retention.
Passed 21 of 24 test cases with the skill, and 14 of 24 without it.
and 8 more in the full report
7 fixed14 passed either way3 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
I am preparing to launch a new mobile application and need a strategic guide to secure our first batch of active users on a lean budget, along with a strategy for our media strategy. Can you draft an early-stage acquisition playbook that categorizes proven low-cost acquisition tactics and gives us a clear decision matrix for choosing between search-intent content versus viral social content?
| Checked | Without skill | With skill |
|---|---|---|
| Evaluates content strategies using a 2x2 matrix mapping SEO versus virality against content generation source. | Missed | Passed |
| Specifies a minimum 5% free-to-paid conversion rate benchmark before scaling paid loops. | Missed | Passed |
| Recommends leveraging niche micro-influencers rather than broad celebrity sponsorships. | Missed | Passed |
The instructions your model reads when the skill loads.
Identify, test, and scale the distribution engines that drive sustainable growth.
Help the user with acquisition channel strategy using insights from 18 guests and posts across Lenny's Podcast and Newsletter.
Adam Grenier: "The first is really understanding if there is an overlap between what the customers need is, what your company's goals are, and what the channel actually does really well."
Success requires finding the intersection between specific customer needs, your company goals, and the unique functional strengths of the platform.
Brian Balfour: "There's multiple ways that this can happen, but one of the major ways, one of the major, major ways that we always see is that this can happen when new distribution platforms emerge, because when new distribution platforms emerge, startups are usually the fastest to take advantage of them. It's slower for the incumbents to move. It gives startups this opportunity essentially to play this game."
Startups achieve escape velocity by identifying and moving into new channels, such as AI platforms, before established incumbents can react.
Camille Ricketts: "The way that you think about product market fit, you have to think about content market fit. So even though content feels like it's running adjacent to the actual product that you're putting out there, you still have to think about who is my audience? Who is the audience that I really want to have? Who is the audience that is going to be drawn to this most?"
Treat content marketing like product development by identifying and solving the core professional anxieties of your audience.
Elena Verna 3.0: "If you're starting with self-serve monetization, growth hire should be frankly first before sales. ... If you have any product-led components where product is responsible for acquisition, activation, monetization or retention, that's where growth comes in."
Your hiring order should depend on whether your growth is driven by product-led self-service or human-led sales.
Grant Lee: "You're much better doing the hard thing, which is hard to scale, finding the thousands of micro influencers that have an audience where your product maybe is actually useful. People really trust what they say. That ends up becoming this wildfire that can spread really, really fast."
Sustainable growth comes from niche creators with highly engaged audiences rather than generic scripted ads with celebrities.
test cases passed, vs 14 / 24 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.