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Help users master the transition from sales-led to product-led growth by leveraging the product itself as the primary vehicle for customer education and revenue generation.
Passed 18 of 22 test cases with the skill, and 15 of 22 without it.
and 5 more in the full report
6 fixed12 passed either way1 still failing3 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are building an async team documentation tool and want our power users to champion us inside their companies. Our marketing lead suggests running a referral program paying $20 cash per user invite. What strategy creates true user advocacy?
| Checked | Without skill | With skill |
|---|---|---|
| recommends equipping users to champion a new way of working or industry philosophy | Passed | Passed |
| advises framing the product as part of a broader movement rather than relying solely on transactional incentives | Missed | Passed |
The instructions your model reads when the skill loads.
Transform your product into the primary engine for distribution, activation, and expansion.
Help the user with plg fundamentals using insights from 9 guests and posts across Lenny's Podcast and Newsletter.
From "Five steps to starting your product-led growth motion": "At its core, product-led growth (PLG) is about leveraging your product to acquire, activate, convert, retain, and monetize your user base. In PLG, your product is not only the set of features that solve customer pain points but also your go-to-market (GTM) motion, and your distribution and engagement channel."
Success requires shifting from the mindset that sales and marketing drive growth to one where the product handles distribution and revenue generation.
Albert Cheng: "What if we actually sampled a number of different paid suggestions and interspersed them to free users across their writing? All of a sudden, people were seeing Grammarly as a much more powerful tool than they were before."
Rather than keeping features locked behind a paywall, demonstrate the potential of paid tiers by interspersing premium value directly into the free user workflow.
Laura Schaffer: "I've noticed this pattern where I'm repeating things over and over again and they're asking the same thing. I think we should put that online. I think we should make that available so they can just see it and then buy it, because we had an online checkout process."
Identify frequent, manual interactions that sales teams perform and digitize them into self-serve product flows to increase efficiency.
Yuhki Yamashata: "So it's not just that they're championing for a tool, they're also championing for a new way of working. Obviously, that's a tall order or don't want to come up with that, but hopefully, if you're a founder and you're working on something, your vision is so big that you have those kind of ideas and it's like, how do you actually equip your customers to want to talk about that?"
Equip users to advocate for a new way of working or an industry revolution, making them feel like part of a movement rather than just software users.
From "Five steps to starting your product-led growth motion": "To be successful with PLG, you’ll need to invest in multiple areas at once and work through multiple initiatives. It is never as simple as making one change (e.g. opening a free trial or adding an onboarding tutorial)."
PLG fails when treated as a UI update: it must be a comprehensive strategy involving marketing, sales, and engineering alignment.
test cases passed, vs 15 / 22 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.