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App Store Marketing Strategy · rshankras | DecimalAI

marketingby rshankras

App Store Marketing Strategy

rshankras/marketing-strategy

Source rshankras/claude-code-apple-skills ↗License MIT

App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation.

SkillScore91Maintained

Automatic

Marketing & Content pack

Last verified 8/18/2026

What it changes

Passed 20 of 22 test cases with the skill, and 16 of 22 without it.

Without skill73%

With skill91%

Checks it passed that the model alone missed

The response identifies low active user traffic as a disqualifying factor for running Product Page Optimization.
The response states that Introductory Offers are restricted to users who have not previously subscribed to the app group.
The response specifies setting user traffic or subscriber volume milestones before implementing advanced optimization features.

and 1 more in the full report

4 fixed16 passed either way2 still failing0 broke

Pass-rate lift: +18 pp
Tokens: +76%
Agent turns: 0%
Response time: -19%

Model gemini-3.6-flashMeasured 8/18/2026v120 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/rshankras-marketing-strategy/SKILL.md https://app.decimal.ai/s/rshankras-marketing-strategy/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add rshankras-marketing-strategy, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/rshankras-marketing-strategy/ and pins it in .decimal/skills.lock

decimalai skills add rshankras-marketing-strategy

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/rshankras-marketing-strategy/SKILL.md https://app.decimal.ai/s/rshankras-marketing-strategy/SKILL.md

Raw file: /s/rshankras-marketing-strategy/SKILL.md ↗ · machine-readable summary at /s/rshankras-marketing-strategy.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 4

Prompt

We are launching a new iOS meditation app with a $9.99/month subscription. We want to offer a 7-day free trial for all new installs. What auto-renewable subscription offer type handles this in App Store Connect?

What was checked, without and with the skill
Checked	Without skill	With skill
The response identifies Introductory Offers as the App Store feature for providing new subscriber free trials.	Passed	Passed
The response states that Introductory Offers are restricted to users who have not previously subscribed to the app group.	Missed	Passed

case-16 · gemini-3.6-flash · 8/18/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md220 linessingle file

App Store Marketing Strategy

Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata.

When This Skill Activates

Use this skill when the user:

Asks "how should I market my app?" or "what App Store features should I use?"
Wants a promotional strategy for launch, growth, or re-engagement
Mentions "App Store promotion", "user acquisition", or "app marketing"
Wants to increase downloads or reduce churn
Asks about in-app events, custom product pages, or win-back offers
Is preparing for a major update or seasonal campaign
Wants to get featured on the App Store

Process

Phase 1: App Profile Collection

Gather information via AskUserQuestion:

1. App Identity

App name and one-line description
App Store category (primary + secondary)
Platform(s): iOS, macOS, iPadOS, watchOS, visionOS

2. Monetization Model

Free (ad-supported)
Freemium (free + IAP/subscription)
Paid upfront
Subscription only
Free (no monetization yet)

3. Target Audience

Primary demographic (age, role, context)
Secondary audience (if any)
Geographic focus

4. Lifecycle Stage

Pre-launch (building / TestFlight)

Track record

Benchmark

20 / 22

test cases passed, vs 16 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

rshankras / claude-code-apple-skills

skills/app-store/marketing-strategy/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

rshankras/app-storeApp Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.Close match+9 pp pass-rate lift

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

App Store Marketing Strategy

When This Skill Activates

Process

Phase 1: App Profile Collection

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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