Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.
SkillScore67Maintained
Automatic
◆Marketing & Content pack
Last verified 9/29/2026
What it changes
Passed 15 of 22 test cases with the skill, and 6 of 22 without it.
Without skill29%
With skill67%
Checks it passed that the model alone missed
Names the profile route /v1/tiktok/profile
Names the endpoint /v2/instagram/user/posts
Names the endpoint route /v1/linkedin/company
and 8 more in the full report
9 fixed7 passed either way8 still failing0 broke
Pass-rate lift
+38 pp
Tokens
+15%
Agent turns
0%
Response time
-10%
Model gemini-3.6-flashMeasured 9/29/2026v116 of 24 cases passed with skill · 22 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 9
Prompt
When inspecting competitor activity on X (Twitter) and Facebook, which API endpoint paths should be queried to fetch user tweets on X and profile reels on Facebook?
What was checked, without and with the skill
Checked
Without skill
With skill
Names the endpoint path /v1/twitter/user-tweets
Missed
Passed
Selects specific profile-scoped endpoint paths for fetching platform content
Passed
Passed
case-16 · gemini-3.6-flash · 9/29/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md109 linessingle file
Competitor Social Research
Overview
Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.
When to Use
Use this skill when the user asks to:
compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
find what content is working in a niche
benchmark posting frequency, formats, topics, and engagement
identify content gaps or opportunities
build a social strategy from competitor research
Workflow
Define competitors and platforms
Use provided handles/URLs.
If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.
Fetch profile snapshots
Followers/subscribers
Bio/positioning
Links
Verification/public metadata
Fetch recent content
Pull comparable recent windows per competitor.
Track source URLs, dates, captions, formats, and metrics.
Find outliers per competitor
Use each account's own median baseline.
Do not compare raw views between a huge brand and a small brand without context.