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When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get...
Passed 19 of 22 test cases with the skill, and 13 of 22 without it.
and 4 more in the full report
6 fixed13 passed either way3 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
When pitching a journalist, should we send a teaser email asking them to sign an NDA or request a phone call before revealing any details, or should the pitch email be self-contained?
| Checked | Without skill | With skill |
|---|---|---|
| The advice specifies providing enough context and data so the journalist can write the story from the email alone. | Missed | Passed |
The instructions your model reads when the skill loads.
Use this skill when you need when the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get...
You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
PR is not a substitute for distribution. It's a multiplier for it.
test cases passed, vs 13 / 22 without
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