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Build a complete marketing plan covering the full customer journey from stranger to raving fan.
Passed 21 of 23 test cases with the skill, and 13 of 23 without it.
and 9 more in the full report
9 fixed12 passed either way1 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
If a business completes the Quick Diagnostic checklist for its marketing plan and finds that exactly 4 of the 9 squares pass with specific, measurable detail, what is their overall 1-Page Marketing Plan score out of 10 and diagnostic meaning according to the framework's scoring table?
| Checked | Without skill | With skill |
|---|---|---|
| Maps 4 passing squares to a score band of 4-6 out of 10. | Passed | Passed |
| Identifies the diagnostic status as having key phases (typically AFTER) missing or vague. | Missed | Passed |
The instructions your model reads when the skill loads.
A complete marketing system captured on a single page: a 3x3 grid of nine squares, each a critical stage in turning a stranger into a raving fan. Fill in all nine and you have a living marketing engine instead of a 50-page plan that never gets executed.
"Marketing is not an event — it is a process."
Most businesses treat marketing as disconnected tactics: an ad here, a social post there, a trade show when budget allows. The 1-Page Marketing Plan replaces that randomness with a sequential process across three phases of the customer journey -- BEFORE (identify exactly who the prospect is, craft a message that resonates, place it in the media they consume), DURING (capture leads, nurture the relationship, convert to paying customers), and AFTER (deliver a world-class experience, maximize lifetime value, turn customers into referral sources). When all nine squares work together, you have a marketing machine, not a collection of tactics.
Goal: 10/10. Score by counting how many of the nine squares are filled in specifically and measurably -- a square counts only when it would pass its row in the Quick Diagnostic (e.g. square 1 counts only if you can describe the ideal customer in one specific paragraph; square 2 only if you can complete "We are the only ___ that ___"). Map the count to the band below. Always state the current score and the specific improvements needed to reach 10/10.
| Score | Squares passing the diagnostic | Meaning |
|---|---|---|
| 0-3 | 0-2 | Fragmented tactics, no cohesive plan, significant gaps |
| 4-6 | 3-5 | Some squares filled but vague; key phases missing (usually AFTER) |
| 7-8 | 6-7 | All squares addressed with reasonable specificity; some lack detail |
| 9-10 | 8-9 | Every square specific, measurable, and ready for execution |
| Phase | Target | Squares |
|---|---|---|
| BEFORE | Prospect | 1. Target Market · 2. Message · 3. Media |
| DURING | Lead | 4. Capture Leads · 5. Nurture · 6. Convert |
| AFTER | Customer | 7. Experience · 8. Lifetime Value · 9. Referrals |
See references/one-page-plan-template.md when filling the grid -- it has the blank 9-square template with per-square prompts plus two fully worked examples.
Core concept: Use the PVP Index (Personal fulfillment, Value to marketplace, Profitability) to select a niche you can dominate. Stop trying to sell to everyone -- the riches are in the niches.
Why it works: Narrow focus makes your message more specific, your offer more relevant, and your acquisition cost lower. A specialist commands higher fees and deeper trust than a generalist.
Key insights:
test cases passed, vs 13 / 23 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.