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Build quiz and assessment funnels that generate qualified leads at 30-50% conversion.
Passed 20 of 22 test cases with the skill, and 13 of 22 without it.
and 12 more in the full report
9 fixed11 passed either way0 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
I have an interactive lead assessment for my real estate agency where prospective sellers fill out a 12-question quiz about their property before entering their contact info to see their score. Can you evaluate my current setup using your scorecard assessment system? Please provide a calculated score rating out of 10 along with a detailed breakdown of which specific diagnostic criteria passed or failed, and outline the precise changes I need to make to achieve a top score.
| Checked | Without skill | With skill |
|---|---|---|
| Evaluates the funnel using the 6 Quick Diagnostic criteria | Missed | Passed |
| Calculates the overall score using the formula round(satisfied_rows / 6 * 10) | Missed | Passed |
| Recommends placing lead capture before questionnaire questions | Missed | Passed |
The instructions your model reads when the skill loads.
A proven 4-step system for generating qualified leads through interactive assessments that arrive with rich data about each prospect.
Everything is downstream from lead generation. People buy to resolve psychological tension between their current reality and desired reality — a scorecard awakens dormant desires by asking revealing questions.
The foundation: Active searchers are harder to sell to (already decided, set budget); people with dormant desires buy from whoever helped them uncover the need. Interactive assessments create psychological engagement static content cannot — which is why they convert several times better than a PDF download (see Conversion Benchmarks).
Goal: 10/10. Score a funnel against the six Quick Diagnostic rows: score = round(satisfied_rows / 6 × 10). Read the bands as: 9-10 = all six pass (dormant-desire hook, email captured first, scored categories, unique per-tier content and CTA, tier-segmented follow-up); 5-7 = the funnel exists but generic results or late email capture cost it 2-3 rows; ≤3 = no concept hook or no scoring. Always give the current score and the specific rows to close to reach 10/10.
Core concept: The landing page exists for one purpose: get visitors to start the questionnaire. It must create enough curiosity and promise enough value that clicking "Start" feels irresistible.
Why it works: A concept hook taps a dormant desire; framing around a score triggers the primal drive to measure, rank, and improve. Curiosity plus low commitment ("takes 3 minutes") removes friction.
Key insights:
Product applications:
| Context | Landing Page Element | Example |
|---|---|---|
| Concept hook | Frame around a score visitors want | "What's Your Marketing Score?" |
| Moving toward | Goal-oriented hook | "Are you ready to scale your business?" |
| Readiness check | Decision validation hook | "Should you launch a second location? Complete this checklist" |
Copy patterns:
test cases passed, vs 13 / 22 without
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