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Audit websites and landing pages for conversion issues and design evidence-based A/B tests.
Passed 22 of 22 test cases with the skill, and 18 of 22 without it.
and 2 more in the full report
4 fixed18 passed either way0 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
I need a conversion rate audit for my B2B SaaS pricing page. Can you run a diagnostic evaluation on the current flow, give me an overall score, and break down which specific criteria failed along with the exact actions needed to fix them?
| Checked | Without skill | With skill |
|---|---|---|
| Evaluates the page on a 10-point scale. | Missed | Passed |
| Awards approximately 1.4 points per passing diagnostic criterion across seven diagnostic areas. | Missed | Passed |
The instructions your model reads when the skill loads.
Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology(TM). Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips.
Don't guess -- discover. Every visitor who doesn't convert has a reason. Discover those reasons through research, then systematically eliminate them with evidence and proof. This evidence-based approach consistently outperforms "best practices", intuition, competitor copying, and expert opinion.
Goal: 10/10. Score any landing page, funnel, or conversion flow against the seven Quick Diagnostic rows below: award ~1.4 points per row answered "yes" (7 rows = 9.8, capped at 10). Bands: 9-10 = single clear action, research-grounded O/CO table, value prop legible in 5 seconds, proof at every friction point, funnel mapped, path free of UX blockers; 5-6 = guessed objections, generic best-practices copy, proof buried in FAQs; <=3 = competing CTAs, no funnel map, claims with no proof. Report the current score and the specific diagnostic rows failing.
Core concept: A systematic 9-step process moving from defining success metrics through research and experimentation to scaling wins across the business.
Why it works: Random optimization skips research. The process forces you to understand visitors before changing anything, so every change rests on evidence, not opinion.
Key insights:
Product applications:
| Context | CRO Process Step | Example |
|---|---|---|
| Landing page audit | Define goals, map funnel, research visitors | 70% bounce because value prop is unclear |
| Checkout optimization | Map funnel for blocked arteries | Shipping cost shock causes 40% cart abandonment |
| Email sequence | Scale wins | Winning objection-handling copy reused in drip emails |
Copy patterns:
test cases passed, vs 18 / 22 without
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