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Marketing Strategy and Product Marketing · zzafergok | DecimalAI

marketingby zzafergok

Marketing Strategy and Product Marketing

zzafergok/marketing-strategy-pmm

Source zzafergok/skills ↗License MIT

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides.

SkillScore50Maintained

Automatic

Marketing & Content pack

Last verified 8/6/2026

What it changes

Passed 11 of 22 test cases with the skill, and 7 of 22 without it.

Without skill32%

With skill50%

Checks it passed that the model alone missed

Specifies a budget range of $50k to $100k.
Specifies a preparation timeline of 6 to 8 weeks.
Recommends a total slide count of 15 to 20 slides.

and 4 more in the full report

4 fixed7 passed either way11 still failing0 broke

Pass-rate lift: +18 pp
Tokens: +407%
Agent turns: 0%
Response time: -15%

Model gemini-3.6-flashMeasured 8/6/2026v1 · latest is v211 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

This benchmark measured an earlier version of the skill.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/zzafergok-marketing-strategy-pmm/SKILL.md https://app.decimal.ai/s/zzafergok-marketing-strategy-pmm/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add zzafergok-marketing-strategy-pmm, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/zzafergok-marketing-strategy-pmm/ and pins it in .decimal/skills.lock

decimalai skills add zzafergok-marketing-strategy-pmm

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/zzafergok-marketing-strategy-pmm/SKILL.md https://app.decimal.ai/s/zzafergok-marketing-strategy-pmm/SKILL.md

Raw file: /s/zzafergok-marketing-strategy-pmm/SKILL.md ↗ · machine-readable summary at /s/zzafergok-marketing-strategy-pmm.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 4

Prompt

When product marketing prepares major GTM campaign deliverables for the demand generation team, what SLA lead time is required prior to campaign execution?

What was checked, without and with the skill
Checked	Without skill	With skill
Specifies a 2-week SLA lead time for major campaign deliverables from PMM to Demand Gen.	Missed	Passed

case-17 · gemini-3.6-flash · 8/6/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md63 linessingle file

Marketing Strategy and Product Marketing

Connect verified customer and market insight to positioning, messaging, launch choices, and commercial enablement.

Establish Context

Clarify product maturity, business model, target geography, sales motion, price, adoption stage, customer evidence, strategic goal, budget, capabilities, and decision horizon. Verify current market, competitor, and channel facts rather than relying on remembered claims.

Ideal Customer Profile

Define the customer at the level useful for targeting and qualification:

organization or consumer context;
triggering situation and urgent problem;
current alternatives and switching barriers;
desired outcomes and buying criteria;
decision participants and adoption risks;
observable qualification and disqualification signals.

Do not confuse a broad addressable market with an actionable ICP.

Positioning

Document:

competitive alternatives, including doing nothing or internal workarounds;
differentiated capabilities that matter to the target customer;
value those capabilities create in the customer's language;
target segment where that value is most acute;
market frame that makes the value easy to understand.

Test positioning against real customer language and sales evidence. Do not manufacture quotes, market size, win rates, or competitor capabilities.

Messaging

Build a hierarchy from positioning:

one core promise;
supporting value pillars;
proof appropriate to each claim;

Track record

Benchmark

11 / 22

test cases passed, vs 7 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v5 — 9/26/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

zzafergok / skills

07-marketing-finance/marketing-strategy-pmm/SKILL.md

View on GitHub ↗

License MITImported 9/26/2026Version v2

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Published skills whose descriptions closely match this one, with their headline benchmark lift.

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Ready to supercharge your AI agents?

See it in action

What's inside

Marketing Strategy and Product Marketing

Establish Context

Ideal Customer Profile

Positioning

Messaging

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

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