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Get Started Free →aaron-he-zhu/competitor-analysis
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
Passed 19 of 24 test cases with the skill, and 13 of 24 without it.
and 6 more in the full report
8 fixed11 passed either way3 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
Where should the full competitor analysis markdown report be saved when summarizing our findings for topic 'fintech-checkout'?
| Checked | Without skill | With skill |
|---|---|---|
| Specifies report save path under memory/research/competitor-analysis/ with date and topic. | Missed | Passed |
The instructions your model reads when the skill loads.
Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.
memory/hot-cache.md, memory/open-loops.md, and memory/research/.Emit the standard shape from skill-contract.md §Handoff Summary Format.
Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.
Zero-dependency competitor fetch (keyless): python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape <competitor-url> returns the rendered page as LLM-ready markdown (JavaScript-heavy pages included), firecrawl.py map <competitor-domain> --limit 500 inventories their URL surface fast, and firecrawl.py search "<brand or topic>" --tbs qdr:m finds their fresh coverage — all on Firecrawl's keyless free tier (~1,000 credits/mo). The connector pre-flights the target's robots.txt locally and refuses on a Disallow per SECURITY.md §Scraping Boundaries. See scripts/connectors/README.md.
Stop and ask — when the competitor set cannot be established:
CLAUDE.md, prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via serp-analysis first.test cases passed, vs 13 / 24 without
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