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Competitor Research · mkurman | DecimalAI

marketingby mkurman

Competitor Research

mkurman/competitor-research

Source mkurman/zorai ↗License MIT

When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

SkillScore91Maintained

Automatic

Marketing & Content pack

Last verified 8/21/2026

What it changes

Passed 21 of 23 test cases with the skill, and 12 of 23 without it.

Without skill52%

With skill91%

Checks it passed that the model alone missed

The report workflow begins with a Parse step.
The recommendations table includes an owner column.
The report workflow concludes with a Generate step.

and 8 more in the full report

9 fixed12 passed either way2 still failing0 broke

Pass-rate lift: +39 pp
Tokens: +36%
Agent turns: 0%
Response time: -29%

Model gemini-3.6-flashMeasured 8/21/2026v121 of 23 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/mkurman-competitor-research/SKILL.md https://app.decimal.ai/s/mkurman-competitor-research/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add mkurman-competitor-research, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/mkurman-competitor-research/ and pins it in .decimal/skills.lock

decimalai skills add mkurman-competitor-research

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/mkurman-competitor-research/SKILL.md https://app.decimal.ai/s/mkurman-competitor-research/SKILL.md

Raw file: /s/mkurman-competitor-research/SKILL.md ↗ · machine-readable summary at /s/mkurman-competitor-research.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 9

Prompt

What four specific columns or attributes must be included when presenting recommendations in the Prioritized Recommendations table?

What was checked, without and with the skill
Checked	Without skill	With skill
The recommendations table includes an impact column.	Passed	Passed
The recommendations table includes an owner column.	Missed	Passed

case-16 · gemini-3.6-flash · 8/21/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md110 linessingle file

|---------|--------| | Keyword/topic | Topics competitors rank for; gaps | Keyword opportunities; content ideas | | Content | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps | | Backlink | Link profile; sites linking to competitors | Link gap; outreach targets | | Pricing | Competitor pricing, positioning | Pricing context; differentiation | | SEO metrics | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |

Competitor Keyword / Topic Analysis

Method	Practice
Reverse engineering	Analyze competitor titles, H1, URL; identify topics they rank for
SERP overlap	Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity
site: operator	`site:competitor.com` to see indexed pages
Tool	Ahrefs, Semrush—competitor keyword overlap, gap analysis

Output: Keyword opportunities; topics competitors cover that you don't.

Competitor Content Analysis

Element	Check
Word count	Top 10 average; length target for your content
H2 structure	Topics covered; structure to adopt
Content gaps	What top rankers cover that you miss
Keyword placement	Primary keyword in title, H1, first 100 words
Format	Lists, tables, FAQ; match or improve

Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.

Competitor Article Fetch Workflow (for Article Analysis)

When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:

Obtain URLs: From user, project-context Section 11, or web search for "[target keyword]" to find top-ranking pages
Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities

Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).

Track record

Benchmark

21 / 23

test cases passed, vs 12 / 23 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

mkurman / zorai

skills/nontechnical/marketing-skills/competitor-research/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1

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