mkurman/competitor-research

|---------|--------| | Keyword/topic | Topics competitors rank for; gaps | Keyword opportunities; content ideas | | Content | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps | | Backlink | Link profile; sites linking to competitors | Link gap; outreach targets | | Pricing | Competitor pricing, positioning | Pricing context; differentiation | | SEO metrics | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |

Competitor Keyword / Topic Analysis

| Method | Practice | |--------|----------| | Reverse engineering | Analyze competitor titles, H1, URL; identify topics they rank for | | SERP overlap | Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity | | site: operator | site:competitor.com to see indexed pages | | Tool | Ahrefs, Semrush—competitor keyword overlap, gap analysis |

Output: Keyword opportunities; topics competitors cover that you don't.

Competitor Content Analysis

| Element | Check | |---------|-------| | Word count | Top 10 average; length target for your content | | H2 structure | Topics covered; structure to adopt | | Content gaps | What top rankers cover that you miss | | Keyword placement | Primary keyword in title, H1, first 100 words | | Format | Lists, tables, FAQ; match or improve |

Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.

Competitor Article Fetch Workflow (for Article Analysis)

When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:

1. Obtain URLs: From user, project-context Section 11, or web search for "[target keyword]" to find top-ranking pages
2. Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages
3. Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema
4. Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities

Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).

Competitor Backlink Analysis

| Action | Purpose | |--------|---------| | Compare profiles | Your backlinks vs competitors | | Link gap | Sites linking to competitors but not you | | Opportunity | Outreach to those sites; content they might link to |

Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.

Competitor Pricing

| Use | Practice | |-----|----------| | Positioning | Where you sit vs competitors | | Differentiation | Value prop when price differs | | Alternatives pages | Who to include; how to position |

See pricing-strategy, alternatives-page-generator.

Data Sources

| Source | Use | |--------|-----| | SimilarWeb | Traffic, engagement, traffic sources by domain | | Ahrefs | Competitor domains, backlinks, DR | | SEMrush | Organic competitors, traffic share | | GA | Referral traffic, acquisition by source | | PostHog | Competitor feature usage (if tracked) |

Report Workflow

1. Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
2. Enrich — Web search, visit competitor sites; read project-context.md if present
3. Build — Structure data for report
4. Generate — Output report in chosen format

Output Format

• Competitors identified
• Research type (keyword, content, backlink, pricing)
• Findings (gaps, opportunities, benchmarks)
• Recommendations (content to create, links to pursue, positioning)

Report Structure Reference

| Section | Content | |---------|---------| | Executive Summary | Key findings (top 3), top 3 recommendations | | Competitor Overview | Competitor, category, market position, key strength | | Product Comparison | Feature/capability vs Us vs Competitors | | SWOT Analysis | Our strengths/weaknesses/opportunities/threats; competitor deep dives | | Marketing & Messaging | Value prop, target audience, key channels | | Gaps & Opportunities | Gap, opportunity, priority | | Prioritized Recommendations | Recommendation, impact, effort, owner |

Related Skills

• keyword-research: Competitor reverse; keyword discovery
• article-page-generator: Competitor article analysis in Research Phase
• content-strategy: Competitor analysis for topic mapping
• content-optimization: Competitor length and structure as reference
• backlink-analysis: Competitor backlink comparison; link gap
• seo-monitoring: Competitive comparison; organic vs competitors
• alternatives-page-generator: Competitor selection; comparison framing
• migration-page-generator: Competitor migration paths
• pricing-strategy: Competitor pricing context
• affiliate-marketing: Find affiliates promoting competitors
• directories: Competitor info for directory submissions