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Get Started Free →Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.
.claude/skills/alirezarezvani-marketing-skills/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-01 | ✗→✓ | ▲ Improved | -17% | 0% |
| case-02 | ✗→✓ | ▲ Improved | 19% | 0% |
| case-03 | ✗→✓ | ▲ Improved | 17% | 0% |
| case-04 | ✗→✓ | ▲ Improved | 183% | 0% |
| case-05 | ✗→✓ | ▲ Improved | 1% | 0% |
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.SKILL.md.skills/marketing-ops/ — its routing matrix maps phrasings to skills.All paths are relative to marketing-skill/.
| Task | Skill | |---|---| | Capture brand/product context (run first) | skills/marketing-context/ | | Route a request, plan campaigns, pick channels | skills/marketing-ops/ | | Demand gen programs, funnel + CRM ops | skills/marketing-demand-acquisition/ | | Positioning, ICP, product marketing strategy | skills/marketing-strategy-pmm/ | | Brand voice/visual consistency audits | skills/brand-guidelines/ |
| Task | Skill | |---|---| | Write blog posts, articles, guides | skills/content-production/ | | Plan what content to create | skills/content-strategy/ | | Edit copy (Seven Sweeps) | skills/copy-editing/ | | Fix AI-sounding content | skills/content-humanizer/ | | Landing/sales page copy | skills/copywriting/ | | Headlines, hooks, idea generation | skills/marketing-ideas/ | | Persuasion frameworks, mental models | skills/marketing-psychology/ |
| Task | Skill | |---|---| | Traditional SEO audit | skills/seo-audit/ | | AI search citations (ChatGPT, Perplexity, AI Overviews) | skills/aeo/ | | Programmatic SEO at scale | skills/programmatic-seo/ | | Structured data / schema.org | skills/schema-markup/ | | Site structure, internal linking | skills/site-architecture/ |
| Task | Skill | |---|---| | Landing/marketing page conversion | skills/page-cro/ | | Forms | skills/form-cro/ | | Signup flow | skills/signup-flow-cro/ | | Onboarding/activation | skills/onboarding-cro/ | | Popups/modals | skills/popup-cro/ | | Paywall/upgrade screens | skills/paywall-upgrade-cro/ | | A/B test design + sample size | skills/ab-test-setup/ |
| Task | Skill | |---|---| | Email sequences/drips | skills/email-sequence/ | | Cold outbound email | skills/cold-email/ | | Paid ads (Google/Meta/LinkedIn) | skills/paid-ads/ | | Ad creative + copy | skills/ad-creative/ | | Social calendar + management | skills/social-media-manager/ | | Platform-native social posts | skills/social-content/ | | X/Twitter growth | skills/x-twitter-growth/ | | YouTube (data + strategy) | skills/youtube-full/ | | Video content strategy | video-content-strategist/ (sibling folder, own plugin) | | Webinars (funnel math) | skills/webinar-marketing/ | | App Store / Play Store (ASO) | skills/app-store-optimization/ |
| Task | Skill | |---|---| | Launches (PH, HN, etc.) | skills/launch-strategy/ | | Pricing + packaging | skills/pricing-strategy/ | | Referral programs | skills/referral-program/ | | Free tools as acquisition | skills/free-tool-strategy/ | | Churn prevention | skills/churn-prevention/ |
| Task | Skill | |---|---| | Campaign performance, attribution | skills/campaign-analytics/ | | Tracking plans, UTM, GA4 key events | skills/analytics-tracking/ | | Social account analysis | skills/social-media-analyzer/ | | Competitor/alternatives pages | skills/competitor-alternatives/ | | LLM prompt templates + governance for marketing teams | skills/prompt-engineer-toolkit/ |
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
bashpython3 skills/<skill>/scripts/<tool>.py --help
All 59 scripts are stdlib-only; most run a demo with no args.
.claude/product-marketing-context.md exists, read it before any marketing task.content-creator is deprecated — use skills/content-production/.| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-01 | fail→pass | 16,509 | 5,663 | -66% | 1 | 1 | 0% | 2,800 | 2,328 | -17% | 0 | 0 | — |
case-02 | fail→pass | 17,701 | 13,192 | -25% | 1 | 1 | 0% | 3,074 | 3,672 | +19% | 0 | 0 | — |
case-03 | fail→pass | 16,424 | 10,953 | -33% | 1 | 1 | 0% | 2,772 | 3,242 | +17% | 0 | 0 | — |
case-04 | fail→pass | 3,961 | 2,247 | -43% | 1 | 1 | 0% | 613 | 1,736 | +183% | 0 | 0 | — |
case-05 | fail→pass | 9,920 | 2,366 | -76% | 1 | 1 | 0% | 1,709 | 1,732 | +1% | 0 | 0 | — |
case-14 | fail→pass | 13,581 | 2,947 | -78% | 1 | 1 | 0% | 2,118 | 1,869 | -12% | 0 | 0 | — |
case-06 | pass→pass | 9,593 | 3,911 | -59% | 1 | 1 | 0% | 1,544 | 2,087 | +35% | 0 | 0 | — |
case-07 | fail→pass | 10,692 | 1,986 | -81% | 1 | 1 | 0% | 1,948 | 1,633 | -16% | 0 | 0 | — |
case-08 | fail→pass | 4,966 | 2,783 | -44% | 1 | 1 | 0% | 819 | 1,804 | +120% | 0 | 0 | — |
case-09 | fail→pass | 6,772 | 2,800 | -59% | 1 | 1 | 0% | 1,060 | 1,800 | +70% | 0 | 0 | — |
case-10 | fail→pass | 12,945 | 4,702 | -64% | 1 | 1 | 0% | 2,195 | 2,214 | +1% | 0 | 0 | — |
case-11 | fail→pass | 11,483 | 3,680 | -68% | 1 | 1 | 0% | 1,849 | 1,927 | +4% | 0 | 0 | — |
case-12 | fail→pass | 8,316 | 3,064 | -63% | 1 | 1 | 0% | 1,388 | 1,859 | +34% | 0 | 0 | — |
case-13 | fail→pass | 9,013 | 3,192 | -65% | 1 | 1 | 0% | 1,465 | 1,861 | +27% | 0 | 0 | — |
case-15 | fail→pass | 6,304 | 2,063 | -67% | 1 | 1 | 0% | 959 | 1,680 | +75% | 0 | 0 | — |
case-16 | fail→pass | 8,275 | 3,222 | -61% | 1 | 1 | 0% | 1,381 | 1,875 | +36% | 0 | 0 | — |
case-17 | fail→pass | 11,038 | 1,874 | -83% | 1 | 1 | 0% | 1,919 | 1,679 | -13% | 0 | 0 | — |
case-18 | fail→pass | 7,983 | 3,789 | -53% | 1 | 1 | 0% | 1,292 | 1,777 | +38% | 0 | 0 | — |
case-19 | fail→pass | 9,788 | 3,203 | -67% | 1 | 1 | 0% | 1,573 | 1,870 | +19% | 0 | 0 | — |
case-20 | pass→pass | 7,902 | 5,735 | -27% | 1 | 1 | 0% | 1,240 | 2,421 | +95% | 0 | 0 | — |
case-21 | pass→pass | 2,951 | 2,022 | -31% | 1 | 1 | 0% | 512 | 1,678 | +228% | 0 | 0 | — |
case-22 | pass→pass | 5,008 | 3,713 | -26% | 1 | 1 | 0% | 844 | 1,944 | +130% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +82 percentage points is the difference between those two pass rates over the 22 comparable cases.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.