Marketing Skills — Directory + Router

This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.

Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.

Start Here

1. First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
2. Know your task? Find it in the route table below and load only that skill's SKILL.md.
3. Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

Route Table

All paths are relative to marketing-skill/.

Foundation + Ops

| Task | Skill | |---|---| | Capture brand/product context (run first) | skills/marketing-context/ | | Route a request, plan campaigns, pick channels | skills/marketing-ops/ | | Demand gen programs, funnel + CRM ops | skills/marketing-demand-acquisition/ | | Positioning, ICP, product marketing strategy | skills/marketing-strategy-pmm/ | | Brand voice/visual consistency audits | skills/brand-guidelines/ |

Content

| Task | Skill | |---|---| | Write blog posts, articles, guides | skills/content-production/ | | Plan what content to create | skills/content-strategy/ | | Edit copy (Seven Sweeps) | skills/copy-editing/ | | Fix AI-sounding content | skills/content-humanizer/ | | Landing/sales page copy | skills/copywriting/ | | Headlines, hooks, idea generation | skills/marketing-ideas/ | | Persuasion frameworks, mental models | skills/marketing-psychology/ |

SEO + AEO

| Task | Skill | |---|---| | Traditional SEO audit | skills/seo-audit/ | | AI search citations (ChatGPT, Perplexity, AI Overviews) | skills/aeo/ | | Programmatic SEO at scale | skills/programmatic-seo/ | | Structured data / schema.org | skills/schema-markup/ | | Site structure, internal linking | skills/site-architecture/ |

CRO (conversion)

| Task | Skill | |---|---| | Landing/marketing page conversion | skills/page-cro/ | | Forms | skills/form-cro/ | | Signup flow | skills/signup-flow-cro/ | | Onboarding/activation | skills/onboarding-cro/ | | Popups/modals | skills/popup-cro/ | | Paywall/upgrade screens | skills/paywall-upgrade-cro/ | | A/B test design + sample size | skills/ab-test-setup/ |

Channels

| Task | Skill | |---|---| | Email sequences/drips | skills/email-sequence/ | | Cold outbound email | skills/cold-email/ | | Paid ads (Google/Meta/LinkedIn) | skills/paid-ads/ | | Ad creative + copy | skills/ad-creative/ | | Social calendar + management | skills/social-media-manager/ | | Platform-native social posts | skills/social-content/ | | X/Twitter growth | skills/x-twitter-growth/ | | YouTube (data + strategy) | skills/youtube-full/ | | Video content strategy | video-content-strategist/ (sibling folder, own plugin) | | Webinars (funnel math) | skills/webinar-marketing/ | | App Store / Play Store (ASO) | skills/app-store-optimization/ |

Growth

| Task | Skill | |---|---| | Launches (PH, HN, etc.) | skills/launch-strategy/ | | Pricing + packaging | skills/pricing-strategy/ | | Referral programs | skills/referral-program/ | | Free tools as acquisition | skills/free-tool-strategy/ | | Churn prevention | skills/churn-prevention/ |

Intelligence + Sales Enablement

| Task | Skill | |---|---| | Campaign performance, attribution | skills/campaign-analytics/ | | Tracking plans, UTM, GA4 key events | skills/analytics-tracking/ | | Social account analysis | skills/social-media-analyzer/ | | Competitor/alternatives pages | skills/competitor-alternatives/ | | LLM prompt templates + governance for marketing teams | skills/prompt-engineer-toolkit/ |

Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

bash
python3 skills/<skill>/scripts/<tool>.py --help

All 59 scripts are stdlib-only; most run a demo with no args.

Rules

• Load ONE specialist skill per task — never bulk-load.
• If .claude/product-marketing-context.md exists, read it before any marketing task.
• content-creator is deprecated — use skills/content-production/.
• Don't pip-install anything for these tools.