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Build and manage content calendars for multi-platform content marketing including editorial planning, content type allocation, and team workflow.
Passed 21 of 22 test cases with the skill, and 12 of 22 without it.
and 10 more in the full report
9 fixed12 passed either way1 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are launching a new feature for our B2B SaaS platform in May and need a structured social strategy. Can you build a comprehensive monthly content calendar for us in markdown format? Please include a top-level monthly theme, a week-by-week schedule grid across platforms, an itemized content details table tracking dates, channels, pillars, formats, owners, and statuses, plus a table setting our monthly KPI targets against the previous month.
| Checked | Without skill | With skill |
|---|---|---|
| Uses a top-level header structured as '# Content Calendar: [Brand] — [Month]'. | Missed | Passed |
| Structures the content plan schedule matrix with Monday through Friday columns. | Missed | Passed |
| Includes prior month comparison data in the KPI table. | Passed | Passed |
The instructions your model reads when the skill loads.
IRON LAW: Higher Posting Frequency Without Content-Channel Fit REDUCES Engagement Per Post
Agents default to "post more often" when building content calendars. But
publishing frequency only improves reach when content format matches
platform consumption patterns. Posting a LinkedIn thought-leadership
article to Instagram Reels, or pushing daily content when you only have
2 good ideas per week, dilutes engagement rate and trains the algorithm
to suppress your content. Test content-channel fit on 5 posts BEFORE
committing to a cadence.
Define 3-5 recurring themes that align with business goals:
| Pillar | Purpose | Content Ratio | Example |
|---|---|---|---|
| Educational | Establish expertise, attract search traffic | 40% | How-to guides, tutorials, tips |
| Promotional | Drive sales and conversions | 20% | Product features, offers, launches |
| Engagement | Build community and interaction | 20% | Polls, questions, UGC, memes |
| Brand Story | Build trust and personality | 10% | Behind-scenes, team stories, values |
| Curated | Add value without creating from scratch | 10% | Industry news, partner content |
Monthly Planning (first week of prior month)
Weekly Check-in
test cases passed, vs 12 / 22 without
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