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Get Started Free →Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products.
| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-05 | ✗→✓ | ▲ Improved | -26% | 0% |
| case-07 | ✓→✓ | ＝ Same ✓ | -18% | 0% |
| case-06 | ✓→✓ | ＝ Same ✓ | -6% | 0% |
| case-01 | ✓→✓ | ＝ Same ✓ | -14% | 0% |
| case-02 | ✓→✓ | ＝ Same ✓ | 6% | 0% |
Claude uses this skill when:
Five Components:
markdown# [Feature Name]: [One-line value prop] ## The Problem [What pain does this solve?] ## The Solution [How does this feature work?] ## Why It Matters [Customer benefits, not features] ## Get Started [Clear next steps]
markdown# Positioning: [Product] ## Target Customer **Best for:** [specific segment] **Not for:** [who should avoid] ## Category **It's a:** [category name] **Think of it as:** [analogy] ## Alternatives **Customers currently use:** [list] **Why switch:** [reasons] ## Unique Value **What we do differently:** [differentiation] **Why that matters:** [customer benefit] ## Proof - [Metric/testimonial] - [Metric/testimonial] - [Metric/testimonial]
markdown# Launch: [Feature Name] **Pre-Launch:** - [ ] Positioning clear - [ ] Announcement drafted - [ ] Docs updated - [ ] Support team briefed **Launch Day:** - [ ] Announcement sent - [ ] Social posts - [ ] In-app message - [ ] Monitor feedback **Post-Launch:** - [ ] Track adoption - [ ] Collect feedback - [ ] Iterate messaging
Positioning:
Materials:
Distribution:
April Dunford: > "The best positioning makes it obvious who should buy, what they're buying, and why it matters."
Brian Chesky: > "Every feature needs a story. If you can't tell a story about it, you can't launch it."
Other measured skills in the registry, with their headline benchmark lift.