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Plan and execute product launches and feature announcements: phased plans (alpha, beta, GA), channel strategy, Product Hunt playbooks, and post-launch momentum.
Passed 17 of 23 test cases with the skill, and 9 of 23 without it.
and 7 more in the full report
8 fixed9 passed either way6 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
We're launching a new fitness tracking app next month. Just draft it — don't pause to ask me questions right now.
| Checked | Without skill | With skill |
|---|---|---|
| List the assumptions made at the top of the response. | Missed | Passed |
| Classify the release as a Tier 1 major launch. | Missed | Passed |
The instructions your model reads when the skill loads.
Category: Marketing Tags: product launch, feature release, Product Hunt, go-to-market, launch playbook, announcement strategy
Launch Strategy provides the complete playbook for launching products and features that build momentum, capture attention, and convert interest into users. A product launch is not an event -- it is a campaign with pre-launch, launch day, and post-launch phases. Shipping without a launch plan is leaving growth on the table.
Before planning the launch, confirm these inputs. If any is unknown or vague, ASK — do not assume:
Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.
Not every release deserves the same effort. Classify first.
| Tier | What It Is | Marketing Effort | Examples |
|---|---|---|---|
| Tier 1: Major Launch | New product, major pivot, rebrand | 4-8 weeks prep, all channels | New product launch, platform launch |
| Tier 2: Feature Launch | Significant new capability | 2-4 weeks prep, owned + select channels | Major feature, integration, new plan |
| Tier 3: Update | Improvement to existing feature | 1 week prep, owned channels only | Performance improvement, UI refresh |
| Tier 4: Changelog | Bug fix, minor improvement | Same day, changelog only | Bug fixes, minor UX tweaks |
The rest of this skill focuses on Tier 1-2 launches. Tier 3-4 follow a simplified version of the same process.
test cases passed, vs 9 / 23 without
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