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When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
Passed 20 of 22 test cases with the skill, and 12 of 22 without it.
and 8 more in the full report
9 fixed11 passed either way1 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
This benchmark measured an earlier version of the skill.
One of 9 test cases the skill fixed. Same model, same prompt, with and without the skill.
During the initial assessment phase of launch planning, which five channel categories need identification?
| Checked | Without skill | With skill |
|---|---|---|
| Identifies PR, paid, organic, email, and events as primary assessment channels | Missed | Passed |
The instructions your model reads when the skill loads.
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
| Channel | Use | Skills |
|---|---|---|
| PR | Press release, media relations | public-relations |
| Paid ads | Scale acquisition post-PMF | paid-ads-strategy |
| Organic | SEO, content, community | seo-strategy, content-marketing |
| Announcement to existing users | email-marketing | |
| Product Hunt / Directories | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |
| Factor | Guideline |
|---|---|
| PMF first | Validate product-market fit before scaling; see pmf-strategy |
test cases passed, vs 12 / 22 without
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