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Get Started Free →Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.
.claude/skills/nicepkg-go-to-market-planner/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-08 | ✗→✓ | ▲ Improved | 43% | 0% |
| case-09 | ✗→✓ | ▲ Improved | 69% | 0% |
| case-10 | ✗→✓ | ▲ Improved | 134% | 0% |
| case-18 | ✗→✓ | ▲ Improved | 43% | 0% |
| case-07 | ✓→✓ | ＝ Same ✓ | 56% | 0% |
Plan and execute successful product launches.
Launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after launch.
Goal: Define how product fits in market landscape
Positioning Statement:
For [target customer]
Who [customer need/problem]
[Product name] is a [product category]
That [key benefit/differentiation]
Unlike [competitors]
Our product [unique value]Competitive Analysis: | Competitor | Strengths | Weaknesses | Our Advantage | |-----------|----------|-----------|---------------| | Competitor A | Feature X | Price | Better UX |
Validation:
Goal: Create compelling launch messaging
Message Hierarchy:
Content Types:
Validation:
Goal: Identify where to reach target customers
Channel Options:
Owned Channels (free, full control):
Earned Channels (free, limited control):
Paid Channels (cost, full control):
Channel Prioritization:
1. Email list (highest ROI, existing audience)
2. Product Hunt (tech products)
3. Twitter/LinkedIn (organic + paid)
4. Google Ads (intent-based)
5. Press outreach (if newsworthy)Validation:
Goal: Coordinate launch activities
6-Week Launch Timeline:
Week -6 (Planning):
Week -4 (Pre-launch):
Week -2 (Warm-up):
Week 0 (Launch Day):
Week +1 (Momentum):
Week +2 (Sustain):
Validation:
Goal: Measure launch effectiveness
Launch Metrics:
Success Criteria (Define before launch):
yamlweek_1_goals: signups: 500 trial_starts: 200 product_hunt_ranking: top 5 social_engagement: 1000+ interactions month_1_goals: paying_customers: 50 mrr: $5,000 activation_rate: 40% retention_week_1: 60%
Post-Launch Review:
Validation:
Product Hunt Launch:
Press Launch:
Email Launch:
Community Launch:
❌ Launching without audience → Build email list first ❌ One-day launch, then silence → Sustain momentum ❌ No clear CTA → Make next step obvious ❌ Launching to everyone → Target specific segment first ❌ No success metrics → Define goals before launch ❌ Ignoring feedback → Respond and iterate quickly ❌ Over-promising → Set realistic expectations
Related Skills:
product-strategist - For validating market fit before launchmvp-builder - For building product to launchuser-researcher - For understanding target customersRelated Playbooks:
PLAYBOOKS/launch-on-product-hunt.md - PH launch guide (when created)PLAYBOOKS/press-outreach.md - Press strategy (when created)| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-04 | fail→fail | 16,663 | 19,157 | +15% | 1 | 1 | 0% | 2,931 | 5,144 | +76% | 0 | 0 | — |
case-01 | fail→fail | 29,399 | 33,231 | +13% | 1 | 1 | 0% | 4,768 | 4,703 | -1% | 0 | 0 | — |
case-02 | fail→fail | 30,785 | 28,843 | -6% | 1 | 1 | 0% | 4,681 | 5,956 | +27% | 0 | 0 | — |
case-03 | fail→fail | 38,806 | 20,676 | -47% | 1 | 1 | 0% | 6,211 | 5,186 | -17% | 0 | 0 | — |
case-05 | fail→fail | 19,236 | 14,590 | -24% | 1 | 1 | 0% | 3,053 | 4,139 | +36% | 0 | 0 | — |
case-06 | fail→fail | 23,230 | 18,931 | -19% | 1 | 1 | 0% | 4,786 | 5,834 | +22% | 0 | 0 | — |
case-07 | pass→pass | 17,420 | 13,974 | -20% | 1 | 1 | 0% | 2,497 | 3,884 | +56% | 0 | 0 | — |
case-08 | fail→pass | 16,608 | 12,769 | -23% | 1 | 1 | 0% | 2,642 | 3,782 | +43% | 0 | 0 | — |
case-09 | fail→pass | 14,571 | 11,571 | -21% | 1 | 1 | 0% | 2,179 | 3,691 | +69% | 0 | 0 | — |
case-10 | fail→pass | 8,326 | 8,360 | +0% | 1 | 1 | 0% | 1,288 | 3,015 | +134% | 0 | 0 | — |
case-11 | fail→fail | 16,024 | 16,628 | +4% | 1 | 1 | 0% | 2,305 | 4,192 | +82% | 0 | 0 | — |
case-12 | fail→fail | 17,824 | 17,512 | -2% | 1 | 1 | 0% | 2,875 | 4,530 | +58% | 0 | 0 | — |
case-13 | pass→pass | 10,385 | 4,793 | -54% | 1 | 1 | 0% | 1,573 | 2,478 | +58% | 0 | 0 | — |
case-14 | fail→fail | 14,385 | 10,912 | -24% | 1 | 1 | 0% | 2,289 | 3,618 | +58% | 0 | 0 | — |
case-15 | pass→pass | 13,369 | 11,764 | -12% | 1 | 1 | 0% | 2,017 | 3,574 | +77% | 0 | 0 | — |
case-16 | pass→pass | 15,142 | 7,271 | -52% | 1 | 1 | 0% | 2,122 | 2,882 | +36% | 0 | 0 | — |
case-17 | pass→pass | 13,307 | 12,003 | -10% | 1 | 1 | 0% | 1,968 | 3,599 | +83% | 0 | 0 | — |
case-18 | fail→pass | 11,913 | 5,355 | -55% | 1 | 1 | 0% | 1,824 | 2,611 | +43% | 0 | 0 | — |
case-19 | pass→pass | 14,116 | 12,921 | -8% | 1 | 1 | 0% | 1,880 | 3,663 | +95% | 0 | 0 | — |
case-20 | pass→pass | 7,333 | 4,253 | -42% | 1 | 1 | 0% | 1,131 | 2,456 | +117% | 0 | 0 | — |
case-21 | pass→pass | 14,212 | 12,338 | -13% | 1 | 1 | 0% | 2,001 | 3,614 | +81% | 0 | 0 | — |
case-22 | pass→pass | 12,527 | 7,208 | -42% | 1 | 1 | 0% | 1,884 | 2,815 | +49% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +18 percentage points is the difference between those two pass rates over the 22 comparable cases.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.