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Define go-to-market strategy including launch plan, messaging, channels, and timing during PRD v0.9 Go-to-Market.
Passed 24 of 25 test cases with the skill, and 10 of 25 without it.
and 17 more in the full report
14 fixed10 passed either way1 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 14 test cases the skill fixed. Same model, same prompt, with and without the skill.
A campaign headline claims: 'Our platform cuts developer onboarding time by 90% without any setup.' However, discovery interviews showed no measurable metrics supporting 90%. What anti-pattern is present and what is the rule to fix it?
| Checked | Without skill | With skill |
|---|---|---|
| Identifies the issue as over-promising without proof. | Passed | Passed |
| Requires messaging claims to be grounded in CFD- evidence. | Missed | Passed |
The instructions your model reads when the skill loads.
Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy → v0.9 Launch Metrics
Define how the product reaches its target users—the channels, messaging, timing, and coordination required for a successful launch.
A launch is not "making the product available." It is a coordinated campaign that creates awareness, drives activation, and captures feedback. Every touchpoint should move users toward value.
| Component | Purpose | Output |
|---|---|---|
| Messaging | What we say | GTM- (value props, headlines) |
| Channels | Where we say it | GTM- (channel strategy) |
| Timing | When we launch | GTM- (timeline, phases) |
| Coordination | Who does what | GTM- (RACI, tasks) |
Review target personas
Define core messaging
Select launch channels
Plan launch timeline
test cases passed, vs 10 / 25 without
More skills from the same source and nearby in the registry, with their headline benchmark lift.