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Get Started Free →Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
.claude/skills/bilal140202-positioning-craft/SKILL.md| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-01 | ✗→✓ | ▲ Improved | 3% | 0% |
| case-05 | ✗→✓ | ▲ Improved | 13% | 0% |
| case-22 | ✗→✓ | ▲ Improved | -8% | 0% |
| case-11 | ✓→✗ | ▼ Worse | 33% | 0% |
| case-03 | ✓→✓ | ＝ Same ✓ | 14% | 0% |
Claude uses this skill when:
The Five Components:
1. WHO is this best for?
2. WHAT category does this fit in?
3. WHAT alternatives exist?
4. UNIQUE value you provide
5. PROOF it's real
markdown# Positioning: [Product] ## 1. Best For (Target Customer) **Ideal customer:** - Industry: [specific] - Role: [specific] - Problem: [specific pain] - **NOT for:** [who should avoid] ## 2. Category **It's a:** [category name] **Context:** [how customers understand it] ## 3. Alternatives **Customers currently use:** - [Alternative 1] - [Alternative 2] - [Alternative 3] **Why they're insufficient:** - [Reason] ## 4. Unique Value **We're different because:** - [Differentiator 1] - [Differentiator 2] **Why that matters to customers:** - [Customer benefit 1] - [Customer benefit 2] ## 5. Proof Points - [Metric/case study] - [Metric/case study] - [Metric/case study] ## One-Sentence Positioning "For [target customer] who [need/problem], [product] is a [category] that [unique value]. Unlike [alternatives], we [key differentiator]."
Clarity:
Testing:
April Dunford: > "Positioning is the first thing you need to get right. Everything else flows from it."
On Competitors: > "When you say 'we have no competitors,' customers hear 'there's no demand for what you do.'"
| Case | Status | Duration (ms) | Turns | Tokens | Tool calls | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Without | With | Δ | Without | With | Δ | Without | With | Δ | Without | With | Δ | ||
case-01 | fail→pass | 16,780 | 13,019 | -22% | 1 | 1 | 0% | 2,637 | 2,728 | +3% | 0 | 0 | — |
case-02 | fail→fail | 14,927 | 11,514 | -23% | 1 | 1 | 0% | 2,324 | 2,313 | -0% | 0 | 0 | — |
case-03 | pass→pass | 15,918 | 12,128 | -24% | 1 | 1 | 0% | 2,283 | 2,600 | +14% | 0 | 0 | — |
case-04 | fail→fail | 12,596 | 9,482 | -25% | 1 | 1 | 0% | 1,935 | 2,184 | +13% | 0 | 0 | — |
case-05 | fail→pass | 15,880 | 21,635 | +36% | 1 | 1 | 0% | 2,410 | 2,729 | +13% | 0 | 0 | — |
case-06 | pass→pass | 13,216 | 15,140 | +15% | 1 | 1 | 0% | 2,042 | 2,919 | +43% | 0 | 0 | — |
case-12 | pass→pass | 18,532 | 17,108 | -8% | 1 | 1 | 0% | 3,722 | 4,138 | +11% | 0 | 0 | — |
case-07 | pass→pass | 12,539 | 6,710 | -46% | 1 | 1 | 0% | 1,802 | 1,570 | -13% | 0 | 0 | — |
case-08 | pass→pass | 13,546 | 7,620 | -44% | 1 | 1 | 0% | 2,164 | 1,675 | -23% | 0 | 0 | — |
case-09 | pass→pass | 13,050 | 11,535 | -12% | 1 | 1 | 0% | 2,021 | 2,310 | +14% | 0 | 0 | — |
case-10 | pass→pass | 3,771 | 4,569 | +21% | 1 | 1 | 0% | 740 | 1,377 | +86% | 0 | 0 | — |
case-11 | pass→fail | 14,419 | 15,075 | +5% | 1 | 1 | 0% | 2,069 | 2,754 | +33% | 0 | 0 | — |
case-13 | pass→pass | 18,420 | 15,547 | -16% | 1 | 1 | 0% | 3,789 | 3,691 | -3% | 0 | 0 | — |
case-14 | pass→pass | 8,993 | 8,053 | -10% | 1 | 1 | 0% | 1,501 | 1,864 | +24% | 0 | 0 | — |
case-15 | pass→pass | 12,201 | 12,363 | +1% | 1 | 1 | 0% | 2,167 | 2,548 | +18% | 0 | 0 | — |
case-16 | pass→pass | 13,038 | 10,966 | -16% | 1 | 1 | 0% | 2,209 | 2,561 | +16% | 0 | 0 | — |
case-17 | pass→pass | 11,031 | 10,155 | -8% | 1 | 1 | 0% | 1,759 | 2,112 | +20% | 0 | 0 | — |
case-18 | pass→pass | 16,437 | 15,814 | -4% | 1 | 1 | 0% | 2,602 | 3,071 | +18% | 0 | 0 | — |
case-19 | pass→pass | 14,476 | 14,479 | +0% | 1 | 1 | 0% | 2,132 | 2,781 | +30% | 0 | 0 | — |
case-20 | pass→pass | 11,953 | 9,736 | -19% | 1 | 1 | 0% | 1,833 | 2,153 | +17% | 0 | 0 | — |
case-21 | pass→pass | 10,869 | 9,081 | -16% | 1 | 1 | 0% | 1,918 | 2,110 | +10% | 0 | 0 | — |
case-22 | fail→pass | 15,145 | 10,423 | -31% | 1 | 1 | 0% | 2,565 | 2,351 | -8% | 0 | 0 | — |
DecimalAI ran this skill against gemini-3.6-flash twice over the same eval suite — once with the skill loaded and once without — and compared the two runs case by case. 22 cases were attempted. The headline lift of +9 percentage points is the difference between those two pass rates over the 22 comparable cases. 1 case got worse with the skill loaded, and it is included in that figure.
Without the skill loaded, the model failed this case. With it loaded, the same prompt on the same model passed. This is one improved case from the latest verified run; every case, including any that regressed, is in the table above.
Other measured skills in the registry, with their headline benchmark lift.