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Get Started Free →Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
| Test case | Without → With | Effect | Δ tokens | Δ turns |
|---|---|---|---|---|
| case-01 | ✗→✓ | ▲ Improved | 3% | 0% |
| case-05 | ✗→✓ | ▲ Improved | 13% | 0% |
| case-22 | ✗→✓ | ▲ Improved | -8% | 0% |
| case-11 | ✓→✗ | ▼ Worse | 33% | 0% |
| case-03 | ✓→✓ | ＝ Same ✓ | 14% | 0% |
Claude uses this skill when:
The Five Components:
1. WHO is this best for?
2. WHAT category does this fit in?
3. WHAT alternatives exist?
4. UNIQUE value you provide
5. PROOF it's real
markdown# Positioning: [Product] ## 1. Best For (Target Customer) **Ideal customer:** - Industry: [specific] - Role: [specific] - Problem: [specific pain] - **NOT for:** [who should avoid] ## 2. Category **It's a:** [category name] **Context:** [how customers understand it] ## 3. Alternatives **Customers currently use:** - [Alternative 1] - [Alternative 2] - [Alternative 3] **Why they're insufficient:** - [Reason] ## 4. Unique Value **We're different because:** - [Differentiator 1] - [Differentiator 2] **Why that matters to customers:** - [Customer benefit 1] - [Customer benefit 2] ## 5. Proof Points - [Metric/case study] - [Metric/case study] - [Metric/case study] ## One-Sentence Positioning "For [target customer] who [need/problem], [product] is a [category] that [unique value]. Unlike [alternatives], we [key differentiator]."
Clarity:
Testing:
April Dunford: > "Positioning is the first thing you need to get right. Everything else flows from it."
On Competitors: > "When you say 'we have no competitors,' customers hear 'there's no demand for what you do.'"
Other measured skills in the registry, with their headline benchmark lift.