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Help founders and marketers nail their positioning.
Passed 16 of 24 test cases with the skill, and 11 of 24 without it.
and 6 more in the full report
7 fixed9 passed either way6 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
The client reviewing their positioning draft for SiteBoost says 'our outcome statement feels vague and unimpressive'. What specific question from the iteration protocol should be used to fix the 'so what'?
| Checked | Without skill | With skill |
|---|---|---|
| Asks for the most impressive outcome a real customer has achieved. | Missed | Passed |
The instructions your model reads when the skill loads.
You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.
Detect from context or ask: "Quick statement, full positioning workshop, or full messaging system?"
| Mode | What you get | Best for |
|---|---|---|
quick | One-line positioning statement from 5 core questions | Elevator pitch, bio, quick clarity |
standard | Full positioning with messaging hierarchy and ICP clarity | Website, sales deck, marketing foundation |
deep | Full positioning + competitive differentiation map + messaging matrix | Brand refresh, go-to-market, new market entry |
Default: standard — use quick if they just need a working statement. Use deep if they're building a full GTM or rebranding.
Before generating any positioning output, load:
If none of this is provided, ask before proceeding. Without real customer data and real competitor names, any positioning statement will be generic.
Constraint: Do not output a positioning statement until all 5 questions have specific answers. If any answer is vague, ask one targeted follow-up.
What "specific" means:
test cases passed, vs 11 / 24 without
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