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Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category.
Passed 22 of 23 test cases with the skill, and 14 of 23 without it.
and 9 more in the full report
8 fixed14 passed either way1 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
We are launching an AI-powered financial auditing tool designed for mid-sized accounting firms that currently rely on manual Excel workbooks. Can you build out a full positioning canvas for us? Include our real alternative solutions, unique capabilities, value outcomes, target buyer criteria, market frame, current tailwinds, positioning statement, evidence points, sales pitch structure, and external marketing headline.
| Checked | Without skill | With skill |
|---|---|---|
| Provides a numerical positioning quality score evaluated on a 0 to 10 scale. | Missed | Passed |
| Defines explicit negative criteria specifying characteristics of prospective customers who are not a good fit. | Missed | Passed |
The instructions your model reads when the skill loads.
April Dunford's "Obviously Awesome" methodology: a structured, repeatable process for defining how your product is the best in the world at delivering something a well-defined set of customers cares a lot about. Positioning determines what customers compare you to, which features they notice, and ultimately whether they buy.
Positioning is not messaging. Positioning is context.
Positioning defines the context within which customers evaluate your product -- what category they place you in, what alternatives they compare you against, and how they judge your value. Customers always evaluate relative to alternatives; there is no absolute product perception -- a product that seems expensive in one context seems cheap in another. Deliberately choose the context that makes your unique strengths obvious: get it right and messaging, sales, and pricing become dramatically easier; get it wrong and no amount of clever copywriting will save you.
Goal: 10/10. Rate any product's positioning 0-10 using the bands below, and always state the current score with the specific improvements needed to reach 10/10.
| Score | Description |
|---|---|
| 0-2 | No clear positioning; customers can't explain what the product is or who it's for |
| 3-4 | Vague: category unclear, differentiation weak, target customer is "everyone" |
| 5-6 | Partial: some components clear, others missing; team members describe the product differently |
| 7-8 | Strong: all five components defined, team aligned, customers generally understand the value |
| 9-10 | Exceptional: every component reinforces the others; customers immediately get what it is, why it's different, and why they should care |
The 10 outputs of positioning, captured in one place. Steps 1-5 build the top five; the rest are derived from them. Every team member should fill this out and arrive at the same answers -- divergence signals misalignment.
| Component | Fill-in Question | Example Answer |
|---|---|---|
| Competitive Alternatives | What would customers use if we didn't exist? | Spreadsheets, consultants, doing nothing |
| Unique Attributes | What do we have that alternatives don't? | Real-time collaboration on financial models |
| Value Themes | What value do those attributes enable? | Save 10 hours/week on financial reporting |
| Best-Fit Customers | Who cares most about that value? | Mid-market CFOs managing 3+ business units |
| Market Category | What market frame makes our value obvious? | FP&A software |
| Relevant Trends | What market dynamics create urgency now? | Remote finance teams need real-time collaboration |
| Positioning Statement | For [target], we are the [category] that [key value] | "For mid-market CFOs, the FP&A platform built for real-time collaboration" |
| Key Proof Points | What evidence shows our claims are true? | Case studies, usage data, third-party benchmarks |
| Sales Narrative | How do we tell this story in a sales conversation? | Problem -> old way -> new way -> our solution -> proof |
| Messaging | What external headline derives from positioning? | "Financial planning that keeps up with your business" |
See references/positioning-canvas.md when filling out the canvas for a real product -- it has the blank template plus three fully worked examples (B2B SaaS, consumer app, professional services).
test cases passed, vs 14 / 23 without
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