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End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy.
Passed 17 of 22 test cases with the skill, and 11 of 22 without it.
and 4 more in the full report
6 fixed11 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
This benchmark measured an earlier version of the skill.
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
Which command-line script in this repository processes stage completion counts to identify where most users drop off in a multi-step conversion funnel?
| Checked | Without skill | With skill |
|---|---|---|
| References scripts/funnel_drop_off_analyzer.py for funnel drop-off analysis. | Missed | Passed |
The instructions your model reads when the skill loads.
Category: Marketing Tags: GA4, Google Tag Manager, event tracking, conversion tracking, UTM, analytics audit, consent mode
Analytics Tracking is the implementation layer for marketing measurement. Bad tracking is worse than no tracking -- duplicate events, missing parameters, unconsented data, and broken conversions lead to decisions based on bad data. This skill covers building tracking right the first time and finding what is broken when it is not.
This skill handles implementation only. For analyzing campaign performance data, use campaign-analytics. For product analytics and in-app behavior, use the product-team skills.
Before building the tracking plan, confirm these inputs. If any is unknown or vague, ASK — do not assume:
Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.
No analytics in place. Build the tracking plan, implement GA4 + GTM, define event taxonomy, configure conversions.
Tracking exists but data cannot be trusted. Audit coverage, identify gaps, clean up duplicates, fix consent issues.
Events are missing, conversions do not match, GTM preview shows fires but GA4 does not record. Structured debugging workflow.
Get this right before touching GA4 or GTM. Retrofitting taxonomy is painful and expensive.
test cases passed, vs 11 / 22 without
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