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Ansoff Matrix — 4-quadrant framework for growth options: market penetration, market/product development, and diversification.
Passed 17 of 22 test cases with the skill, and 15 of 22 without it.
and 2 more in the full report
4 fixed13 passed either way3 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 4 test cases the skill fixed. Same model, same prompt, with and without the skill.
We want to map our growth options on a product/market expansion matrix. Here are our bets: 1) Upselling existing corporate clients on higher tiers, 2) Launching our existing CRM in Japan, 3) Developing a new AI feature module for existing CRM clients. Just draft it without asking follow-up questions.
| Checked | Without skill | With skill |
|---|---|---|
| The response lists explicit assumptions at the top of the response before presenting the analysis. | Missed | Passed |
| The response classifies launching the existing CRM in Japan as Market Development. | Passed | Passed |
The instructions your model reads when the skill loads.
Igor Ansoff's product/market matrix for evaluating growth options. Forces explicit choice between four growth bets of increasing risk.
| Existing Products | New Products | |
|---|---|---|
| Existing Markets | Market Penetration (lowest risk) | Product Development |
| New Markets | Market Development | Diversification (highest risk) |
Sell more of what we have to people we know.
Tactics:
Risk profile: Lowest. You know the product + market.
Investment: ~30-50% of growth investment for most companies.
When dominant: Early-stage; high-growth market with share to take.
test cases passed, vs 15 / 22 without
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