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Ansoff Matrix (Growth Strategy) · asgard-ai-platform | DecimalAI

marketingby asgard-ai-platform

Ansoff Matrix (Growth Strategy)

asgard-ai-platform/biz-ansoff

Source asgard-ai-platform/skills ↗License MIT

Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions.

SkillScore70Maintained

Automatic

Product Management pack

Last verified 8/27/2026

What it changes

Passed 16 of 23 test cases with the skill, and 12 of 23 without it.

Without skill52%

With skill70%

Checks it passed that the model alone missed

assigns medium risk to the 3D scanner offering.
assigns medium risk to the Florida expansion option.
assigns medium risk to the Market Development option.

and 3 more in the full report

5 fixed11 passed either way6 still failing1 broke

Pass-rate lift: +17 pp
Tokens: +41%
Agent turns: 0%
Response time: -3%

Model gemini-3.6-flashMeasured 8/27/2026v116 of 23 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-biz-ansoff/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-biz-ansoff/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add asgard-ai-platform-biz-ansoff, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/asgard-ai-platform-biz-ansoff/ and pins it in .decimal/skills.lock

decimalai skills add asgard-ai-platform-biz-ansoff

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/asgard-ai-platform-biz-ansoff/SKILL.md https://app.decimal.ai/s/asgard-ai-platform-biz-ansoff/SKILL.md

Raw file: /s/asgard-ai-platform-biz-ansoff/SKILL.md ↗ · machine-readable summary at /s/asgard-ai-platform-biz-ansoff.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 5 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 5

Prompt

Our factory equipment manufacturer sells CNC lathes to automotive plants in Germany. We are considering selling those exact same CNC lathes to aerospace manufacturers in Germany. The sales VP insists this is Product Development because aerospace requires new pitch decks. Evaluate our growth strategy.

What was checked, without and with the skill
Checked	Without skill	With skill
classifies selling existing lathes to aerospace manufacturers as Market Development.	Passed	Passed
assigns medium risk to the Market Development option.	Missed	Passed

case-13 · gemini-3.6-flash · 8/27/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md134 lines2 files

Ansoff Matrix (Growth Strategy)

Overview

The Ansoff Matrix maps four growth strategies along two axes: markets (existing vs new) and products (existing vs new). Each quadrant carries increasing risk — from market penetration (lowest) to diversification (highest). It forces a disciplined choice among growth paths.

When to Use

Trigger conditions:

User planning growth strategy for a business
User deciding between launching new products vs entering new markets
User evaluating the risk-reward of different expansion options
User asks "how should we grow?" or "new product vs new market?"

When NOT to use:

For portfolio-level decisions across multiple products → use BCG Matrix
For competitive positioning → use SWOT or Porter's
When the question is about defending position, not growing

Framework

IRON LAW: Risk Increases Diagonally

Market Penetration (existing × existing) = lowest risk.
Diversification (new × new) = highest risk.
Product Development and Market Development are medium risk.

NEVER recommend diversification without explicitly acknowledging it carries
the highest risk and requires the most resources. Companies fail most often
when pursuing diversification without the capability to manage it.

Step 1: Map the Four Quadrants

	Existing Products	New Products
Existing Markets	Market Penetration — Sell more of what you have to current customers	Product Development — Create new products for current customers
New Markets	Market Development — Sell existing products to new customer segments or geographies	Diversification — New products for new markets (highest risk)

Track record

Benchmark

16 / 23

test cases passed, vs 12 / 23 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/3/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

asgard-ai-platform / skills

biz-ansoff/SKILL.md

View on GitHub ↗

License MITImported 8/3/2026Version v1Bundled 1 file

Other skills for the same job

Published skills whose descriptions closely match this one, with their headline benchmark lift.

More skills from the same source and nearby in the registry, with their headline benchmark lift.

Ready to supercharge your AI agents?

See it in action

What's inside

Ansoff Matrix (Growth Strategy)

Overview

When to Use

Framework

Step 1: Map the Four Quadrants

Track record

Benchmark

Adoption

SkillSafety

Source

Other skills for the same job

Related skills