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Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis.
Passed 17 of 22 test cases with the skill, and 4 of 22 without it.
and 27 more in the full report
13 fixed4 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 13 test cases the skill fixed. Same model, same prompt, with and without the skill.
Our B2B project management software is struggling to differentiate itself from major competitors like Jira and Trello. Could you map out our strategic brand positioning? We need a clear competitive frame, a formal positioning statement, a perceptual map evaluating key market attributes and white space, a defined brand personality with archetype and tone, and a section validating our credibility and differentiation.
| Checked | Without skill | With skill |
|---|---|---|
| The positioning statement presents only one point of difference using the target, category, POD, and RTB template structure. | Missed | Passed |
| The brand personality section categorizes the brand under one of the five primary Aaker dimensions. | Missed | Passed |
| The positioning validation section uses a checklist format evaluating target relevance, competitor differentiation, and credibility/deliverability. | Missed | Passed |
The instructions your model reads when the skill loads.
Brand positioning defines the distinct place a brand occupies in the target customer's mind relative to competitors. It combines a positioning statement (verbal), a perceptual map (visual), and brand personality (emotional). Positioning is the bridge between STP (who to target) and execution (how to communicate).
Trigger conditions:
When NOT to use:
IRON LAW: Positioning Is in the Customer's Mind, Not Your Brochure
Positioning is about PERCEPTION, not reality. You don't decide your position —
customers do. You can influence it through consistent signals, but the ultimate
test is: "When customers think of [category], do they think of us?"
A positioning statement is a GOAL — verify it matches actual perception
through customer research.
IRON LAW: One Position Per Brand
A brand cannot own two positions simultaneously. "We're the cheapest AND
the most premium" is not positioning — it's confusion. If you need to serve
different segments with different positions, use different brands or sub-brands.
test cases passed, vs 4 / 22 without
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