Connect business positioning to a concrete visual language. Maps strategic positioning (category, differentiator, who-it's-for, who-it's-against) onto visual decisions — palette, type, imagery, tone — so the look reinforces the strategy.
SkillScore91Maintained
Automatic
◆Design & UX Review pack
Last verified 8/7/2026
What it changes
Passed 20 of 22 test cases with the skill, and 14 of 22 without it.
Without skill64%
With skill91%
Checks it passed that the model alone missed
Visual rules mandate generous whitespace to communicate high craft.
The response declines to generate visual design rules until market positioning inputs are defined.
The palette rules explicitly justify color choices using approachability and affordability positioning reasons.
and 4 more in the full report
6 fixed14 passed either way2 still failing0 broke
Pass-rate lift
+27 pp
Tokens
+10%
Agent turns
0%
Response time
-22%
Model gemini-3.6-flashMeasured 8/7/2026v120 of 22 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 6 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 6
Prompt
Our eco-friendly footwear brand already has a clear positioning strategy established. Right now, we just want to quickly see 10 wildly different visual layout directions and moodboard ideas to get inspiration without setting up any strict strategic constraints. Can you show us options fast?
What was checked, without and with the skill
Checked
Without skill
With skill
The response advises using exploratory visual moodboarding tools rather than applying a strict visual positioning spec.
Missed
Passed
case-04 · gemini-3.6-flash · 8/7/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md61 linessingle file
Creative — Positioning Explorer
Ensure the visual language is a deliberate expression of business positioning, not arbitrary taste. Every color, type, and imagery choice should be defensible by a strategic reason. This bridges the gap between "what we are in the market" and "what we look like".
When to use
Moving from strategy/positioning work into brand expression.
The visuals feel disconnected from how the company wants to be seen.
You need to justify aesthetic choices to founders/stakeholders with reasons, not opinions.
Before creative-moodboard/creative-explore to seed them with strategic constraints.
When NOT to use
Positioning is undefined — that's a strategy problem, not a visual one; surface it first.
You just need options to look at fast → creative-explore.
Merchandising a specific offer → creative-offer.
Inputs (ask only what's missing)
Category + how they want to be seen within it.
Core differentiator — the one thing that's true of them and not competitors.
Who it's FOR and who it's AGAINST (the foil — the incumbent/alternative they beat).
Price/quality tier.
Workflow
Write the positioning statement: "For {audience}, {brand} is the {category} that {differentiator}, unlike {foil}."
Derive visual implications from each part. Premium-vs-cheap → restraint, whitespace, craft cues. Approachable-vs-intimidating → warmth, rounded forms, human imagery. Each rule traces to a positioning reason.
Produce a visual language spec: palette logic, type logic, imagery rules, tone, and explicit do-nots (what would accidentally signal the foil's positioning).
Generate 2-3 proof images with your image tool showing the positioning made visible. Save to ./creative/positioning/<NN>.png.
Pass the spec forward as hard constraints to creative-moodboard/creative-explore.
Worked example
A project-management tool positioned against "bloated enterprise suites".
positioning: "For small teams, Tako is the project tool that stays out of your
way, unlike heavyweight enterprise suites."
visual implications:
- palette: 1 accent + lots of neutral (because "stays out of the way" → restraint;
a rainbow UI would signal the bloated foil)
- type: one humanist sans, generous spacing (calm, not dense dashboards)
- imagery: real small-team moments, not stock boardrooms (audience = small teams)
- tone: plain, confident, short