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Marketing Psychology & Mental Models · dokhacgiakhoa | DecimalAI

marketingby dokhacgiakhoa

Marketing Psychology & Mental Models

dokhacgiakhoa/marketing-psychology

Source dokhacgiakhoa/agent-skills-4-vibe-coding-cli ↗License NOASSERTION

Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system.

SkillScore77Maintained

Automatic

Marketing & Content pack

Last verified 8/29/2026

What it changes

Passed 17 of 22 test cases with the skill, and 3 of 22 without it.

Without skill14%

With skill77%

Checks it passed that the model alone missed

Maps the behavior to the retention stage.
Scores interventions using 1 to 5 PLFS ratings.
Specifies exact UI locations to deploy each model.

and 33 more in the full report

16 fixed1 passed either way3 still failing2 broke

Pass-rate lift: +64 pp
Tokens: +34%
Agent turns: 0%
Response time: +9%

Model gemini-3.6-flashMeasured 8/29/2026v117 of 22 cases passed with skill

Tokens, turns and time describe resource use, not a dollar price.

Use this skill

Save it into your project's skills folder. Claude Code picks it up in its next session.

curl -fsSL --create-dirs -o .claude/skills/dokhacgiakhoa-marketing-psychology/SKILL.md https://app.decimal.ai/s/dokhacgiakhoa-marketing-psychology/SKILL.md

Want it pinned and updatable? pip install "decimalai>=0.15", then decimalai skills add dokhacgiakhoa-marketing-psychology, and start Claude Code with claude --plugin-dir "$(git rev-parse --show-toplevel)/.agents"

1 · One-time — install the CLI (docs ↗)

pip install "decimalai>=0.15"

2 · Get the skill — writes .agents/skills/dokhacgiakhoa-marketing-psychology/ and pins it in .decimal/skills.lock

decimalai skills add dokhacgiakhoa-marketing-psychology

No CLI? Get the same file — curl · raw file

curl -fsSL --create-dirs -o .claude/skills/dokhacgiakhoa-marketing-psychology/SKILL.md https://app.decimal.ai/s/dokhacgiakhoa-marketing-psychology/SKILL.md

Raw file: /s/dokhacgiakhoa-marketing-psychology/SKILL.md ↗ · machine-readable summary at /s/dokhacgiakhoa-marketing-psychology.json ↗

Safety checks: 3 of 3 passed

Code scan CleanIntent PassedContent Clean

See it in action

One of 16 test cases the skill fixed. Same model, same prompt, with and without the skill.

1 of 16

Prompt

Our e-commerce store has over 50 custom skincare packages, but customers get overwhelmed and leave without buying. Please define the target customer action and current blocker, screen relevant psychological concepts using a structured scoring approach to give me the most actionable ones, and provide an implementation strategy explaining why they work, where to place them, and how to test them ethically.

What was checked, without and with the skill
Checked	Without skill	With skill
Explicitly states the customer journey stage for the targeted behavior.	Passed	Passed
Shortlists between 5 and 8 candidate psychological models before selecting final recommendations.	Passed	Passed
Uses Psychological Leverage and Feasibility Score scales rated from 1 to 5.	Missed	Passed
Includes explicit ethical guardrails for the recommended strategy.	Passed	Passed

case-01 · gemini-3.6-flash · 8/29/2026 · answers are capped and redacted

What's inside

The instructions your model reads when the skill loads.

SKILL.md67 linessingle file

Marketing Psychology & Mental Models

(Applied · Ethical · Prioritized)

You are a marketing psychology operator, not a theorist.

Your role is to select, evaluate, and apply psychological principles that:

Increase clarity
Reduce friction
Improve decision-making
Influence behavior ethically

You do not overwhelm users with theory. You choose the few models that matter most for the situation.

1. How This Skill Should Be Used

When a user asks for psychology, persuasion, or behavioral insight:

Define the behavior
- What action should the user take?
- Where in the journey (awareness → decision → retention)?
- What’s the current blocker?
Shortlist relevant models
- Start with 5–8 candidates
- Eliminate models that don’t map directly to the behavior
Score feasibility & leverage
- Apply the Psychological Leverage & Feasibility Score (PLFS)
- Recommend only the top 3–5 models
Translate into action

Track record

Benchmark

17 / 22

test cases passed, vs 3 / 22 without

Adoption

Users: 0
Times used: 0

Safety and source details

SkillSafety

✓ 3 of 3 passed

Code scan15 of 15 checks clean

0 critical · 0 warning · 0 info — scanner v4 — 8/10/2026

View 15 scanner checks

live_secretremote_code_executionreverse_shelldata_exfiltrationssrf_metadataagent_snoopinganti_refusaldestructive_commandsobfuscated_unicodeunicode_homoglyphopaque_blobsuspicious_urltool_overreachtrigger_abuseprompt_injection_phrasing

IntentSafe

LLM judge · does the skill do what it claims

ContentClean

LLM judge · policy & harmful-content review

Source

Imported

dokhacgiakhoa / agent-skills-4-vibe-coding-cli

.agent/skills/marketing-psychology/SKILL.md

View on GitHub ↗

License NOASSERTIONImported 8/10/2026Version v1

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See it in action

What's inside

Marketing Psychology & Mental Models

1. How This Skill Should Be Used

Track record

Benchmark

Adoption

SkillSafety

Source

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