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Get Started Free →minicoohei/marketing-psychology
心理学・メンタルモデル・行動科学をマーケティングに応用するスキル。70以上のメンタルモデルを提供。 「購買心理」「認知バイアス」「説得テクニック」「なぜ買うのか」等のリクエストで発動。
Passed 20 of 23 test cases with the skill, and 20 of 23 without it.
1 fixed19 passed either way2 still failing1 broke
Tokens, turns and time describe resource use, not a dollar price.
A test case the skill fixed. Same model, same prompt, with and without the skill.
We want to sell our mid-tier $49/month SMB package for WorkspacePro. How should we structure the presentation sequence on our pricing page using contrast-based persuasion techniques?
| Checked | Without skill | With skill |
|---|---|---|
| Present a high-priced enterprise option first as a price anchor | Missed | Passed |
| Present the $49 package after the high anchor to make it feel affordable | Missed | Passed |
The instructions your model reads when the skill loads.
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.
Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:
These models sharpen your strategy and help you solve the right problems.
Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.
Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.
People don't buy products—they "hire" them to get a job done. Focus on the outcome customers want, not features.
Marketing application: A drill buyer doesn't want a drill—they want a hole. Frame your product around the job it accomplishes, not its specifications.
Know what you're good at and stay within it. Venture outside only with proper learning or expert help.
Marketing application: Don't chase every channel. Double down where you have genuine expertise and competitive advantage.
Instead of asking "How do I succeed?", ask "What would guarantee failure?" Then avoid those things.
test cases passed, vs 20 / 23 without
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