Loading skill
Install any skill in seconds. Free to start, no credit card required.
Get Started Free →mkurman/marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
Passed 9 of 22 test cases with the skill, and 13 of 22 without it.
2 fixed16 passed either way1 still failing3 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 2 test cases the skill fixed. Same model, same prompt, with and without the skill.
I am launching a B2B SaaS tool where our entry tier is $80/month and our team tier is $600/month, but prospective customers are hesitating on the pricing page. Please produce a detailed pricing strategy proposal that outlines recommended numerical presentation formats, annual discount display structures, and option positioning to guide users toward the target plan. Format the output as a structured strategic document containing pricing page design recommendations, display rules for discounts, and psychological rationale for each decision.
| Checked | Without skill | With skill |
|---|---|---|
| Recommends percentage-based discount messaging for the $80 entry plan | Missed | Passed |
| Recommends absolute dollar-amount discount messaging for the $600 team plan | Passed | Passed |
The instructions your model reads when the skill loads.
These models explain how customers think, decide, and behave.
People attribute others' behavior to character, not circumstances. "They didn't buy because they're not serious" vs. "The checkout was confusing."
Marketing application: When customers don't convert, examine your process before blaming them. The problem is usually situational, not personal.
People prefer things they've seen before. Familiarity breeds liking.
Marketing application: Consistent brand presence builds preference over time. Repetition across channels creates comfort and trust.
People judge likelihood by how easily examples come to mind. Recent or vivid events seem more common.
Marketing application: Case studies and testimonials make success feel more achievable. Make positive outcomes easy to imagine.
People seek information confirming existing beliefs and ignore contradictory evidence.
Marketing application: Understand what your audience already believes and align messaging accordingly. Fighting beliefs head-on rarely works.
The longer something has survived, the longer it's likely to continue. Old ideas often outlast new ones.
Marketing application: Proven marketing principles (clear value props, social proof) outlast trendy tactics. Don't abandon fundamentals for fads.
People want things because others want them. Desire is socially contagious.
Marketing application: Show that desirable people want your product. Waitlists, exclusivity, and social proof trigger mimetic desire.
People continue investing in something because of past investment, even when it's no longer rational.
Marketing application: Know when to kill underperforming campaigns. Past spend shouldn't justify future spend if results aren't there.
test cases passed, vs 13 / 22 without
Published skills whose descriptions closely match this one, with their headline benchmark lift.
More skills from the same source and nearby in the registry, with their headline benchmark lift.