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Evaluate acquisition channels using unit economics, customer quality, and scalability.
Passed 15 of 22 test cases with the skill, and 15 of 22 without it.
2 fixed13 passed either way5 still failing2 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 2 test cases the skill fixed. Same model, same prompt, with and without the skill.
I need help evaluating our organic content marketing engine against our outbound sales effort. Can you guide me through a financial and performance diagnostic for our channels? Ask me for the necessary context about spend, CAC, customer LTV, churn, and volume expansion capacity, then present a comparative breakdown with tailored strategic advice on how we should allocate our growth budget across these channels.
| Checked | Without skill | With skill |
|---|---|---|
| Presents a session heads-up with entry mode choices. | Missed | Passed |
| Limits the response to a single question turn to begin gathering context. | Missed | Passed |
The instructions your model reads when the skill loads.
Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume potential). Use this to make data-driven go-to-market decisions and optimize channel mix for sustainable growth.
This is not a channel strategy framework—it's a financial lens for channel evaluation that helps you avoid scaling unprofitable channels or killing channels with fixable problems. Use when deciding how to allocate marketing budget across channels.
A systematic approach to evaluate acquisition channels:
Unit Economics — What does it cost to acquire, and what's the return?
Customer Quality — Do customers from this channel stick around and expand?
Scalability — Can this channel sustain growth at the volume you need?
Strategic Fit — Does this channel align with your go-to-market strategy?
| LTV:CAC | Payback | Customer Quality | Scalability | Decision |
|---|---|---|---|---|
| >3:1 | <12mo | Good retention | High volume | Scale aggressively |
test cases passed, vs 15 / 22 without
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