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Get Started Free →gooseworks-ai/icp-website-audit
End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.
Passed 16 of 21 test cases with the skill, and 4 of 21 without it.
and 12 more in the full report
13 fixed4 passed either way5 still failing0 broke
Tokens, turns and time describe resource use, not a dollar price.
One of 13 test cases the skill fixed. Same model, same prompt, with and without the skill.
What sub-report file pointers must be listed in the Appendix of the consolidated website audit report?
| Checked | Without skill | With skill |
|---|---|---|
| Lists relative file paths for full persona profiles, scorecard review, competitive reviews, and persona JSON data. | Missed | Passed |
The instructions your model reads when the skill loads.
The complete "how do buyers experience our site vs the competition?" workflow. Chains persona building, website evaluation, and competitive comparison into a single end-to-end audit.
Run an ICP website audit for [company]. Site: [url]. Compare against [competitor 1] and [competitor 2].
With existing personas:
Run an ICP website audit for [client]. Personas already exist. Compare against [competitor urls].
| Input | Required | Source |
|---|---|---|
| Company name | Yes | User provides |
| Company URL | Yes | User provides |
| Competitor URLs | Yes (1-3) | User provides, or discovered in Phase 1 |
| Client context file | Optional | clients/<client>/context.md |
| Existing personas | Optional | clients/<client>/personas/personas.json |
Check if personas already exist:
clients/<client>/personas/personas.json
If personas exist: Load them, confirm they look current, and list them for the user. Skip to Phase 2.
If no personas exist: Run buyer-persona-generator:
test cases passed, vs 4 / 21 without
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