Research a company's ideal customer profiles and build detailed synthetic buyer personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns.
SkillScore55Maintained
Automatic
◆Marketing & Content pack
Last verified 8/16/2026
What it changes
Passed 10 of 18 test cases with the skill, and 6 of 18 without it.
Without skill32%
With skill55%
Checks it passed that the model alone missed
Names personas.md as the human-readable Markdown file
Uses decision_criteria_ranked as a ranked list of criteria
Specifies saving segments.md containing a summary markdown table
and 6 more in the full report
7 fixed5 passed either way8 still failing2 broke
Pass-rate lift
+23 pp
Tokens
+70%
Agent turns
0%
Response time
-26%
Model gemini-3.6-flashMeasured 8/16/2026v112 of 22 cases passed with skill · 18 comparable
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 7 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 7
Prompt
Which output file stores the full human-readable prose profiles for Miro (https://miro.com) intended for easy reading and sharing with team members?
What was checked, without and with the skill
Checked
Without skill
With skill
Names personas.md as the human-readable Markdown file
Missed
Passed
case-22 · gemini-3.6-flash · 8/16/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md172 linessingle file
ICP Persona Builder
Research a company's buyer segments and build detailed synthetic personas that model their ideal customers. These personas become a reusable client asset — once built, any skill can load them to evaluate content, messaging, websites, or campaigns through buyer eyes.
Quick Start
Build ICP personas for [company]. Their site is [url].
With known ICPs:
Build personas for [company]. Their ICPs are: [ICP 1], [ICP 2], [ICP 3].
Inputs
Input
Required
Source
Company name
Yes
User provides
Company URL
Recommended
Helps with research
Known ICPs
No
User provides, or discovered via research
Client context file
No
Any existing company context file, if available
Process
Phase 1: Company Research
Understand what the company does and who they serve: