Create detailed buyer personas and Ideal Customer Profiles (ICP) for B2B and B2C marketing. Generates comprehensive profiles with demographics, psychographics, pain points, goals, objections, and messaging strategies.
SkillScore92Maintained
Automatic
◆Marketing & Content pack
Last verified 8/24/2026
What it changes
Passed 22 of 24 test cases with the skill, and 14 of 24 without it.
Without skill58%
With skill92%
Checks it passed that the model alone missed
The output classifies the persona type as Primary User.
The output lists daily challenges and wins within the schedule section.
The output designates the persona type as Blocker in the snapshot section.
and 7 more in the full report
8 fixed14 passed either way2 still failing0 broke
Pass-rate lift
+33 pp
Tokens
+85%
Agent turns
0%
Response time
+6%
Model gemini-3.6-flashMeasured 8/24/2026v122 of 24 cases passed with skill
Tokens, turns and time describe resource use, not a dollar price.
See it in action
One of 8 test cases the skill fixed. Same model, same prompt, with and without the skill.
1 of 8
Prompt
Create a consumer persona for a direct-to-consumer mobile fitness subscription app targeting busy professionals seeking structured home workouts. Cover user demographics, persona user classification, personal motivations, daily routine breakdown, and messaging guidance.
What was checked, without and with the skill
Checked
Without skill
With skill
The output classifies the persona type as Primary User.
Missed
Passed
The output outlines a daily routine covering morning, midday, and afternoon activities.
Passed
Passed
case-06 · gemini-3.6-flash · 8/24/2026 · answers are capped and redacted
What's inside
The instructions your model reads when the skill loads.
SKILL.md349 linessingle file
Buyer Persona Generator
Create data-driven buyer personas and Ideal Customer Profiles (ICP) for targeted marketing.
When to Use
Launching a new product or service
Entering new markets or segments
Refining marketing messaging
Training sales teams
Creating targeted content
Improving ad targeting
Persona Types
B2B Personas
Economic Buyer - Signs the contract, cares about ROI
Technical Buyer - Evaluates product fit, cares about specs